Updated as of November 15, 2026
3,194 ads from 12 home equity sharing companies in the Meta Ad Library, 3,018 running now.
12 home equity sharing companies have 3,194 ads in the Meta Ad Library between them, and 3,018 of those were running when we read it on November 14, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Home equity investment ads sell cash without a new monthly payment, so the ones that convert promise to keep your low mortgage rate, skip income requirements, and accept lower credit scores, with a clear dollar amount up front.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Splitero | 155 | 155 | 6 |
| Rocket | 895 | 866 | 6 |
| The Ways To Wealth | 33 | 33 | 6 |
Meta Ad Library, read November 14, 2026. Library and active counts are Meta’s own.
Single image leads at 36 percent of the 72 creatives read here, with video at 33 percent and carousel at 31. Learn more carries 51 percent of the calls to action.
The median creative here ran 30 days and the longest was still up at 309. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Home equity investment video ads · Home equity investment static ads · Home equity investment carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
You don't need a Home Equity Agreement to get cash.Quicken Loans · running 309 days
Maximize your equity without losing your rate!Joseph Chaoui, Broker with West Capital Lending · running 203 days
No Monthly Payments. You Stay on Title. Here's the Program Most Homeowners Overlook.Community First National Bank · running 192 days
Most equity options = losing you mortgage rate or more payments #sponsoredThe Lucy Space · running 95 days
Keep Your Mortgage RateSplitero · running 79 days
{{product.name}}Rocket · running 79 days
3 percent of these ads open with a question, 11 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+3,182 more home equity investment ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 31 percent of the home equity investment ads here lead with financing or monthly pricing.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.
The median home equity investment ad here stayed up 30 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 3,194 for these advertisers, and 3,018 are running right now. Sprites' proprietary marketing agent reads every home equity investment ad running now, writes ads for your practice in the styles that work, and launches them on Facebook, Instagram and Google once you approve.