Updated as of November 15, 2026
854 ads from 12 IUL insurance agents in the Meta Ad Library, 848 running now.
12 IUL insurance agents have 854 ads in the Meta Ad Library between them, and 848 of those were running when we read it on November 14, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
IUL ads pitch a safer retirement than a 401(k), so the ones that book calls speak directly to one profession, such as truckers, nurses or veterans, and offer a free strategy session or a quick qualification check.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Blue Collar Benefits | 355 | 355 | 6 |
| IUL Pros | 11 | 11 | 6 |
| Growth & Legacy | 14 | 14 | 6 |
Meta Ad Library, read November 14, 2026. Library and active counts are Meta’s own.
Single image leads at 50 percent of the 72 creatives read here, with video at 35 percent and carousel at 15. Learn more carries 58 percent of the calls to action.
The median creative here ran 30 days and the longest was still up at 163. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Indexed universal life video ads · Indexed universal life static ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
[Blog Post] The truth about IUL PoliciesDoug Andrew - 3 Dimensional Wealth · running 163 days
Get Your IUL Quote Today!Nationwide Financial Ins · running 160 days
Veterans: Protect What Matters Most ➡️We Protect Veterans · running 107 days
Up to $1M Coverage. No Medical Exam.IUL PROS · running 95 days
IUL for Corrections Officers!First Response Insurance · running 87 days
Protect Your Future & Live Better TodayBryan Boatman · running 82 days
3 percent of these ads open with a question, 31 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+842 more indexed universal life ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 18 percent of the indexed universal life ads here lead with a price in the ad.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.
The median indexed universal life ad here stayed up 30 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 854 for these advertisers, and 848 are running right now. Sprites' proprietary marketing agent reads every indexed universal life ad running now, writes ads for your practice in the styles that work, and launches them on Facebook, Instagram and Google once you approve.