10 antivirus brands have 4,728 ads in the Meta Ad Library between them, and 1,433 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Antivirus ads sell a threat already on the machine, a popup or a slow laptop, and the brands that convert show the scan finding it.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Norton | 228 | 123 | 37 |
| McAfee | 64 | 43 | 19 |
| Bitdefender | 890 | 140 | 34 |
Brand pages: Norton · McAfee · Bitdefender · Malwarebytes · Kaspersky · Trend Micro · Webroot · ESET · Sophos · PC Matic
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 10 of these antivirus brands have enough creative on file for a page of their own.
Single image leads at 39 percent of the 315 creatives read here, with video at 32 percent and carousel at 29. Learn more carries 38 percent of the calls to action.
The median creative here ran 39 days and the longest was still up at 329. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length