3,406 ads from 11 battle royale games in the Meta Ad Library, 1,592 running now.
11 battle royale games have 3,406 ads in the Meta Ad Library between them, and 1,592 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Battle royale ads must prove a crowded genre has a twist, so they lead with a silly mashup of fighters or settings, a zoo, a backyard, bears against babies, and invite friends in rather than boast about realism.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Level 50 | 31 | 8 | 6 |
| Writers Room | 147 | 64 | 6 |
| Swaptx | 3 | 3 | 3 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 57 percent of the 47 creatives read here, with static at 23 percent and carousel at 19. Learn more carries 38 percent of the calls to action.
The median creative here ran 8 days and the longest was still up at 1381. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Backyard laser tag battle royaleSwaptx · running 1,381 days
Zoo Battle RoyaleZooba - Zoo Battle Arena · running 100 days
The Gloves Are Off in DC K.O.DC · running 50 days
Now more customizable, faster and more precise than ever, the multi-genre master is reforged for MMO, Battle…Razer · running 35 days
Play While We PerfectVespera Corporation · running 13 days
Start Your Own Kids Robotics BusinessStar Kids Academy Robotics · running 11 days
2 percent of these ads open with a question, 6 percent put a number in the first line, and 4 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+3,394 more battle royale ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median battle royale ad here stayed up 8 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 47 creatives. Meta lists 3,406 for these advertisers, and 1,592 are running right now. Sprites' proprietary marketing agent reads every battle royale ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.