11 smartwatch brands have 40,091 ads in the Meta Ad Library between them, and 8,263 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Closed activity rings and route maps have overtaken bracelet tint couture, so a finished circle now outranks a fresh strap.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Apple · Samsung · Garmin · Google · Fossil · Polar · Casio · Whoop · Amazfit · Withings · Michael Kors
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these smartwatch brands have enough creative on file for a page of their own.
carousel leads at 44 percent of the 450 creatives read here, with video at 28 percent and static at 28. Shop now carries 57 percent of the calls to action.
The median creative here ran 31 days and the longest was still up at 431. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length