9 retirement plan providers have 2,086 ads in the Meta Ad Library between them, and 895 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Compound-growth charts do the selling, with a target-date fund positioned as the last decision the viewer must make.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Fidelity · Vanguard · Empower · TIAA · Principal · Betterment · ADP · Paychex · Merrill
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 9 of these retirement plan providers have enough creative on file for a page of their own.
video leads at 60 percent of the 236 creatives read here, with carousel at 22 percent and static at 18. Learn more carries 88 percent of the calls to action.
The median creative here ran 64 days and the longest was still up at 198. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length