92 video ads from 10 retirement plan providers in the Meta Ad Library, 80 running now.
These are the video ads retirement plan providers bought through Meta, the ads people see on Facebook and Instagram: 92 creatives from 10 advertisers, read from the Meta Ad Library on October 8, 2026, 80 of them still running. The median one ran 59 days and the longest 250.
Compound-growth charts do the selling, with a target-date fund positioned as the last decision the viewer must make.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+80 more retirement video ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Plan the Future of a High-Net-Worth RetirementBoldin · running 250 days
50 years of investing in youVanguard · running 198 days
Whatever your financial happiness looks like, let’s get you there: www.empower.comEmpower · running 139 days
Growing financial security through PrincipalPrincipal · running 98 days
ADP knows small business.ADP · running 88 days
Help meet your goals with MerrillMerrill · running 69 days
Learn more is the button on 84 percent of them, Sign up on 13, Request time on 2.
5 percent open with a question, 5 percent put a number in the first line, and 0 percent lead with an emoji.