6 bottled water brands have 2,477 ads in the Meta Ad Library between them, and 4 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Glaciers, a squeeze bottle, and a gym-bag cameo position tap water as the rival nobody needs to name.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Dasani | — | — | 27 |
| Evian | 2 | 0 | 2 |
| FIJI Water | 426 | 4 | 15 |
Brand pages: Dasani · Evian · FIJI Water · Smartwater · VOSS · Pure Life
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 6 of these bottled water brands have enough creative on file for a page of their own.
video leads at 59 percent of the 117 creatives read here, with static at 32 percent and carousel at 9. Learn more carries 79 percent of the calls to action.
The median creative here ran 13 days and the longest was still up at 292. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length