52 pet brands have 32,962 ads in the Meta Ad Library between them, and 23,293 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Pet owners buy the way parents do and forgive the way nobody else does, which is why this category gets away with sentiment that would fail anywhere else on the platform.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Chewy | 8,451 | 8,393 | 34 |
| The Farmer's Dog | 560 | 556 | 33 |
| Petco | 1,812 | 1,785 | 48 |
Brand pages: Chewy · The Farmer's Dog · Petco · Purina · PetSmart · BarkBox · Freshpet · Hill's Pet Nutrition · Blue Buffalo · Royal Canin · Ollie · PetLab Co. · PrettyLitter · Halo Collar · JustFoodForDogs · Zesty Paws · Smalls · Open Farm · IAMS · Fetch Pet Insurance · Spot Pet Insurance · Stella & Chewy's · Jinx · Pet Honesty · Merrick Pet Care · Native Pet · Dr. Marty Pets · Litter-Robot by Whisker · Whisker · Sundays · Pedigree US · Trupanion · Maev · The Honest Kitchen · Embrace Pet Insurance · Nulo Pet Food · Healthy Paws Pet Insurance · ASPCA Pet Health Insurance · Wild Earth · Pets Best Pet Health Insurance · Wuffes · Wild One · Portland Pet Food Company · Spot & Tango · Bond Vet · Embark · Small Door Veterinary · Modern Animal · Banfield Pet Hospital · Rover · Meow Mix · Milk-Bone
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 52 of these pet brands have enough creative on file for a page of their own.
video leads at 45 percent of the 1,919 creatives read here, with carousel at 34 percent and static at 21. Shop now carries 49 percent of the calls to action.
The median creative here ran 40 days and the longest was still up at 894. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
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