116,079 ads from 100 pet brands in the Meta Ad Library, 42,844 running now.
100 pet brands have 116,079 ads in the Meta Ad Library between them, and 42,844 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Pet owners buy the way parents do and forgive the way nobody else does, which is why this category gets away with sentiment that would fail anywhere else on the platform.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Chewy | 8,451 | 8,393 | 34 |
| The Farmer's Dog | 560 | 556 | 33 |
| Petco | 1,812 | 1,785 | 48 |
Brand pages: Chewy · The Farmer's Dog · Petco · Purina · PetSmart · BarkBox · Freshpet · Hill's Pet Nutrition · Blue Buffalo · Royal Canin · Ollie · PetLab Co. · PrettyLitter · Halo Collar · JustFoodForDogs · Zesty Paws · Smalls · Open Farm · IAMS · Fetch Pet Insurance · Spot Pet Insurance · Stella & Chewy's · Jinx · Pet Honesty · Merrick Pet Care · Native Pet · Dr. Marty Pets · Litter-Robot by Whisker · Whisker · Sundays · Pedigree US · Trupanion · Maev · The Honest Kitchen · Embrace Pet Insurance · Nulo Pet Food · Healthy Paws Pet Insurance · ASPCA Pet Health Insurance · Wild Earth · Pets Best Pet Health Insurance · Wuffes · Wild One · Portland Pet Food Company · Spot & Tango · Bond Vet · Embark · Small Door Veterinary · Modern Animal · Banfield Pet Hospital · Rover · Meow Mix · Milk-Bone · Dutch · FURBO · BULLYMAKE · Butternut Box · Figo Pet Insurance · Natural Balance Pet Foods · Pawfy · Pet Wellbeing · Petlibro · PetPlate · Pupford · Taste of the Wild Pet Food · Ultimate Pet Nutrition · We Feed Raw · Wellness Pet Food · Hill's · Greenies · Fable Pets · Hollywood Feed · Pet Supermarket · Ruff Greens · PetMeds · Dog Is Human · Tractive · Paw.com · Primal Pet Foods · ACANA Pet Foods · Wisdom Panel · Basepaws · Vetnique · Fera Pets · SpotOn Fence · Petcube · Maxbone · Tuft and Paw · Finn · Dog Friendly · Furry King · Stimulicat · K9 Ballistics · Muddy Mat · Team K9 · BetterWild · Furbo Pet Camera · FurryFreshness · Paw Guardian · Pets at Home · Petbarn
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 100 of these pet brands have enough creative on file for a page of their own.
video leads at 49 percent of the 3,293 creatives read here, with carousel at 29 percent and static at 22. Shop now carries 54 percent of the calls to action.
The median creative here ran 44 days and the longest was still up at 941. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Pet video ads · Pet static ads · Pet carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Offer Ends SoonTeam K9 · running 941 days
Your Solution to Picky EatersPortland Pet Food Company · running 894 days
Permanently Removes Pet Stains and Odors!FurryFreshness · running 800 days
We have names for our dogs, but what do they call us?Spot & Tango · running 776 days
From the Te Araroa to the PCT: Cam Bostock on Adventure, Content Creation & CommunityWild Earth · running 548 days
Buy Now at PetcoStella & Chewy's · running 449 days
5 percent of these ads open with a question, 25 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+116,067 more pet ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
Video ads lead among pet brands. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 16 percent of the pet ads here lead with a discount.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median pet ad here stayed up 44 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
When pet brands start their Black Friday ads, how deep they cut, and which are already live for this year: Pet Black Friday ad examples.
This page shows 3,293 creatives. Meta lists 116,079 for these advertisers, and 42,844 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.