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  1. Home/
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  3. Black Friday ad examples/
  4. Pet ads

Black Friday Cyber Monday 2026 · updated September 22, 2026

Black Friday pet ads (2026)

In 2025, the median pet brand put its first Black Friday ad live 7 days before Black Friday, and the deepest discount it named was 50% off. 1 brand is already running Black Friday ads for 2026, the earliest since Sep 2, 2026. Below: the ads themselves, when they started, and what they offered.

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Black Friday 2025 ads
67
Brands
45
Live for 2026
1
Median first ad
7d before

Black Friday 2026 ads already running

Brands with Black Friday ads already running as of September 22, 2026, best-known first, with the day each went live. Each row links to the exact ad.

BrandStarted runningAdLibrary ID
Dr. WilliamsSep 2, 2026Early BFCM Deal - FREE Calming Blanket901510932761015

Every creative, with its copy, format and run length

When do brands start Black Friday ads?

The median brand’s first Black Friday ad went live 7 days before Black Friday 2025. Counting each brand once, by its earliest ad:

First Black Friday adBrandsShare
More than 6 weeks before0
0%
4 to 6 weeks before4
9%
2 to 4 weeks before9
20%
1 to 2 weeks before8
18%
The final week16
36%
Black Friday to Cyber Monday3
7%
After Cyber Monday5
11%

How deep are Black Friday discounts?

71% of brands put a percentage in their Black Friday ads. Among them, the median deepest discount was 50% off.

  • Under 20% off
    3%
  • 20–29% off
    13%
  • 30–39% off
    16%
  • 40–49% off
    13%
  • 50–59% off
    44%
  • 60% off or more
    13%

Offer mechanics, share of ads

  • Deadline or countdown25%
  • Buy one, get one15%
  • Sitewide sale9%
  • Free shipping9%
  • Bundles and sets7%
  • Early access6%
  • Gift with purchase6%

The longest-running Black Friday 2025 ads

video led at 46% of Black Friday creative, and "Shop now" carried 83% of the calls to action. The median ad ran 22 days. The ones below stayed up longest, which in a two-week season is the clearest public sign an ad was working.

Every creative, with its copy, format and run length

Black Friday 2025, brand by brand

When each brand’s first Black Friday ad went live, the deepest discount it named, and how many Black Friday creatives it ran.

BrandFirst Black Friday adDeepest discountAds
FUNNYFUZZYOct 23, 2025 (36d before)30% off1
Team K9Nov 20, 2025 (8d before)50% off1
Mostly PawsNov 13, 2025 (15d before)40% off1
Lily's KitchenNov 21, 2025 (7d before)35% off1
KittySpoutNov 2, 2025 (26d before)50% off3
Rabbitgoo petsNov 11, 2025 (17d before)—1
Dogs4motion Academy for active dogsNov 26, 2025 (2d before)25% off1
Cold Blooded ShopDec 2, 202525% off1
Rhykin Pet CoOct 30, 2025 (29d before)—1
OlvysNov 19, 2025 (9d before)45% off4

Black Friday ads by platform

  • Black Friday Facebook ads

    4,182 Black Friday ads on Facebook and Instagram.

  • Black Friday LinkedIn ads

    658 Black Friday ads on LinkedIn.

  • Black Friday on ChatGPT ads

    2026 is the first Black Friday with ads inside ChatGPT. See what they look like in the ChatGPT ads library.

  • Every Black Friday ad example

    All platforms and industries in one place.

Black Friday advertising questions

When is Black Friday 2026?
Black Friday 2026 is November 27, 2026, and Cyber Monday is November 30, 2026.
When do brands start running Black Friday ads?
For pet brands in 2025, the median brand put its first Black Friday ad live 7 days before Black Friday. 54% started in the final two weeks, and 9% started more than four weeks out.
How big are Black Friday discounts in ads?
Among pet brands whose Black Friday ads named a percentage, the median deepest discount was 50% off. 71% of brands put a percentage in the ad at all.
What ad format do brands use for Black Friday?
Video ads made up 46% of the Black Friday ads here, ahead of static at 33%.
How long do Black Friday ads run?
The median Black Friday ad that has ended ran 22 days. Most are built for one short window and switched off after Cyber Monday.
Can I run Black Friday ads on ChatGPT?
Yes. 2026 is the first Black Friday with ads inside ChatGPT: sponsored cards below an answer, shown to Free and Go users since February 9, 2026 and bought in OpenAI Ads Manager from $25 a day.

Build your Black Friday ads from what worked

This page is one read. Sprites watches the library for the brands you follow across Meta, Google and LinkedIn, shows every creative with its run dates, and proposes the changes worth making in your own account once you approve them.

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