11 plus-size brands have 7,659 ads in the Meta Ad Library between them, and 3,743 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Plus-size ads are a fit category that spent years being a separate catalog, and the creative that works now shows the clothes in the same light as every other fashion ad.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Universal Standard | 238 | 220 | 30 |
| Eloquii | 88 | 87 | 29 |
| Lane Bryant | 295 | 293 | 17 |
Brand pages: Universal Standard · Eloquii · Lane Bryant · Torrid · Good American · City Chic · Ashley Stewart · Woman Within · Roaman's · Henning · ELOQUII
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these plus-size brands have enough creative on file for a page of their own.
carousel leads at 74 percent of the 274 creatives read here, with video at 24 percent and static at 3. Shop now carries 97 percent of the calls to action.
The median creative here ran 50 days and the longest was still up at 325. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length