Conversion tracking
Statuses like Misconfigured, Awaiting conversions and Unverified, and conversions that never reach the Conversions column.
- Google Ads conversion action inactiveNow labeled Misconfigured. The tag stopped firing.Sprites diagnoses this
- Google Ads no recent conversionsNow labeled Awaiting conversions. Tag works, nobody converted.Sprites diagnoses this
- Google Ads unverified conversionThe tag has never fired. Usually the snippet never went live.Sprites diagnoses this
- Google Ads conversions not trackingThe tag is not firing. Find the day it stopped.Sprites diagnoses this
- Google Ads conversions not showingRecorded, but secondary. Check All conversions first.Sprites fixes this
- Google Ads not recording conversionsReal leads, zero recorded. The tag misses the moment.Sprites diagnoses this
- Google Ads conversion tracking not workingThe status tells you which half broke. Start there.Sprites diagnoses this
- GA4 conversions not showing in Google AdsLink, auto-tagging, key event, import. Then wait 24 hours.Sprites diagnoses this
- Shopify Google Ads conversion tracking not workingThe checkout upgrade removed old scripts. Use one tracking path.Sprites diagnoses this
- Enhanced conversions needs attentionOn, but no usable customer data. The diagnostics report names why.Manual fix
- How to set up conversion tracking in Google AdsCreate the action, install the tag, test it, make it primary.Sprites fixes this
- Google Ads conversions dropped to zeroZero overnight is tracking, not the auction. Find the day.Sprites diagnoses this
- Google Ads primary vs secondary conversionsPrimary drives bidding. Secondary is reporting only.Sprites fixes this
Ads not showing
No impressions, not spending, Eligible (limited), limited by budget. Usually budget, bids, targeting or approval, in that order.
- Google Ads not workingBilling, approval, budget, bids, targeting. In that order.Sprites fixes this
- Why are my Google Ads not showing?Either they cannot enter the auction or they keep losing it.Sprites fixes this
- Google Ads no impressionsZero means a hard block, not a weak bid.Sprites fixes this
- Google Ads no conversionsBroken tag or wrong traffic. Check the tag first.Sprites fixes this
- Google Ads not spendingThe budget is not the limit. Bids, targets or volume are.Sprites fixes this
- Google Ads eligible (limited)It runs, but less than it could. Hover to see why.Sprites fixes this
- Google Ads limited by budgetProfitable? Raise it. Not profitable? Cut the waste first.Sprites fixes this
- Google Ads low search volumeNobody searches it. Broaden it, do not bid it up.Sprites fixes this
- Google Ads impressions dropped suddenlyFind the day. The cause is on or just before it.Sprites fixes this
- Google Ads bid strategy learningUp to around 50 conversions or 3 cycles. Stop editing.Sprites fixes this
Search terms and negatives
Broad match bleeding budget into junk queries, negatives at the wrong match type, and the search terms report itself.
- Broad match vs phrase matchPhrase stays near your words. Broad goes wherever Google thinks is related.Sprites fixes this
- Broad match vs exact matchExact is control. Broad is reach that needs a leash.Sprites fixes this
- Negative keyword match typesBroad, phrase, exact, and none of them catch plurals.Sprites fixes this
- Google Ads negative keywordsFind them in your search terms. Add them at campaign level.Sprites fixes this
- Negative keyword list in Google AdsBuild once, apply to every campaign. 20 lists, 5,000 each.Sprites fixes this
- Google Ads search terms reportThe real searches you paid for. Mine it weekly.Sprites fixes this
- Broad match wasting moneyNo data, no Smart Bidding, no negatives. Usually all three.Sprites fixes this
- Google Ads irrelevant search termsLoose keywords in, junk out. Block it at campaign level.Sprites fixes this
- Google Ads wasted spendJunk terms, dead keywords, stray networks. Total it, then cut it.Sprites fixes this
- Account-level negative keywordsOne list, every campaign, 1,000 terms max.Sprites fixes this
- Google Ads search terms missing from the reportPrivacy thresholds hide low-volume searches. The cost still counts.Sprites diagnoses this
Disapproved and limited by policy
Every common disapproval reason, what triggers it, and whether the fix is in the ad or on your site.
- Google Ads disapproved: destination not workingAdsBot got an error on your landing page.Sprites diagnoses this
- Google Ads destination not accessibleThe page does not load where you target.Sprites diagnoses this
- Google Ads disapproved: compromised siteYour site was hacked. Clean it, then request review.Sprites diagnoses this
- Google Ads disapproved: malicious softwareMalware or unwanted software on the page.Sprites diagnoses this
- Google Ads disapproved: destination mismatchThe ad shows one domain and lands on another.Sprites fixes this
- Google Ads misrepresentationA claim, a price or your identity looks misleading.Sprites fixes this
- Google Ads disapproved: unverified phone numberGoogle cannot confirm the number is yours.Manual fix
- Google Ads disapproved: destination experiencePop-ups, hijacked back buttons or forced downloads.Sprites diagnoses this
- Google Ads all ads limited by policyApproved, but serving only in some places.Sprites fixes this
- Google Ads all asset groups limited by policyOne shared asset is limiting every group.Manual fix
- Google Ads limited ad serving policyGoogle caps you until it trusts you.Manual fix
- Google Ads under review taking too longMost reviews finish in a day. Here is why yours has not.Sprites diagnoses this
- Google Ads disapproved: punctuation and symbolsOne exclamation mark, never in a headline. No symbols as decoration.Sprites fixes this
- Google Ads disapproved: capitalizationCaps for emphasis fail. Brand names and acronyms pass.Sprites fixes this
- Google Ads disapproved: unsupported languageWrite the ad in one supported language that matches the page.Sprites fixes this
- Google Ads disapproved: clickbaitShock and fear angles fail. Say what you sell.Sprites fixes this
- Google Ads disapproved: trademarksThe brand name in your ad text is restricted. Keywords are not.Sprites fixes this
- Google Ads disapproved: healthcare and medicinesPrescription drugs, pharmacies and addiction services need certification.Sprites diagnoses this
- Google Ads disapproved: unapproved substancesBanned outright. Remove the ingredient from the ad and the page.Sprites diagnoses this
- Google Ads disapproved: financial servicesVerify the business, disclose fees and APR, skip banned products.Sprites diagnoses this
- Google Ads disapproved: gambling and gamesCertify per country, show a license and responsible gambling info.Sprites diagnoses this
- Google Ads disapproved: dangerous products or servicesBanned if you sell it. A false flag if a word only sounds like it.Sprites diagnoses this
- Google Ads disapproved: sexual contentRestricted, not banned. Suggestive assets limit reach.Sprites diagnoses this
- Google Ads disapproved: personalized advertisingSensitive category plus your own audiences. Drop one of them.Sprites diagnoses this
- Google Ads disapproved: image qualityBlurry, sideways or letterboxed images fail. Fill the frame.Sprites fixes this
Hand Sprites your Google Ads problems
Connect the account. Sprites reads it, names the problem and stages the change for your approval where it can make one.