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Google Display · 6 formats

Google display ad sizes

Responsive display ads take a 1200x628 landscape and a 1200x1200 square image and fit them to every slot. Uploaded banners come in 20 fixed sizes, each up to 150KB.

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300x1050300x600160x600120x600580x400240x400250x360336x280970x250300x250250x250200x200930x180980x120320x100970x90728x90468x60320x50300x50

Every Google Display ad format and size

From Google Ads Help. Recommended size first; the cards below carry the minimums, file limits and text limits.

Google display ad sizes: size and ratio by format
FormatRecommended sizeRatiosMax file
Responsive: landscape image1200x6281.91:15,120KB
Responsive: square image1200x12001:15,120KB
Responsive: vertical image900x16009:165,120KB
Responsive: logo1200x1200 square, 1200x300 wide1:1, 4:15,120KB
Uploaded image banners300x25020 fixed sizes150KB
HTML5300x250Same 20 sizes600KB, 40 files

Responsive: landscape image

1200x628

Google Display Network

Ratios
1.91:1
Minimum
600x314
Files
JPG, PNG
Max file
5,120KB
Headline
30 characters, up to 5
Long headline
90 characters
Description
90 characters, up to 5
Business name
25 characters

Up to 15 images per ratio; Google recommends 5.

Responsive: square image

1200x1200

Google Display Network

Ratios
1:1
Minimum
300x300
Files
JPG, PNG
Max file
5,120KB

Required alongside the landscape image.

Responsive: vertical image

900x1600

Google Display Network

Ratios
9:16
Minimum
600x1067
Files
JPG, PNG
Max file
5,120KB

Optional. Opens the full-screen mobile slots.

Responsive: logo

1200x1200 square, 1200x300 wide

Google Display Network

Ratios
1:1, 4:1
Minimum
128x128 square, 512x128 wide
Files
JPG, PNG
Max file
5,120KB

Uploaded image banners

300x250

Google Display Network

Ratios
20 fixed sizes
Files
GIF, JPG, PNG
Max file
150KB
Length
Animation up to 30 seconds

Square and rectangle: 200x200, 240x400, 250x250, 250x360, 300x250, 336x280, 580x400. Skyscraper: 120x600, 160x600, 300x600, 300x1050. Leaderboard: 468x60, 728x90, 930x180, 970x90, 970x250, 980x120. Mobile: 300x50, 320x50, 320x100.

HTML5

300x250

Google Display Network

Ratios
Same 20 sizes
Files
ZIP
Max file
600KB, 40 files

How to size ads for Google Display

Start with responsive. One landscape, one square and a logo reach almost every slot on the network, and Google tests the combinations for you.

Upload fixed banners when the design has to be exact. Google names 300x250, 336x280, 728x90, 300x600 and 320x100 as its top-performing sizes; make those first.

Everything here also feeds Performance Max and Demand Gen, which take the same 1.91:1 and 1:1 images plus a 4:5 portrait. For image creative that runs a long time, see static ads.

Make Google Display ads in every size

Ask Sprites for Google Display image ads and it builds one creative, then recomposes it to each size below in the same run. No cropping by hand, no second brief.

How ad generation works→
1200x1200960x12001200x628300x250728x90
  • Google Landscape (1.91:1)
  • Google Square (1:1)
  • Google Portrait (4:5)
  • Display Medium Rectangle (300x250)
  • Display Leaderboard (728x90)

Keep going

  • Google ads library
  • All ad specs
  • Meta ad specs
  • Instagram ad specs
  • TikTok ad specs
  • LinkedIn ad sizes
  • Reddit ad specs
  • YouTube ad specs
  • Pinterest ad specs
  • Snapchat ad specs
  • Ad hooks
  • Static ads
  • Video ads
  • Ad copy examples
  • All ad examples
  • Swipe file

Google display ad sizes: questions

What are the best Google display ad sizes?

Google names five as its top performers: 300x250 (medium rectangle), 336x280 (large rectangle), 728x90 (leaderboard), 300x600 (half page) and 320x100 (large mobile banner).

What is the maximum file size for a Google display ad?

150KB for an uploaded image banner, 600KB for an HTML5 zip, 5,120KB for a responsive display image.

What images does a responsive display ad need?

A 1200x628 landscape image and a 1200x1200 square image, plus a square logo. A 4:1 logo and a 900x1600 vertical image are optional.

How long can Google display ad headlines be?

Short headlines 30 characters, the long headline 90, descriptions 90, the business name 25.

Every size, from one prompt

Sprites builds image ads in every placement size for Meta, Google, LinkedIn, Reddit and TikTok from one prompt.

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