TikTok · 3 formats · safe zones
TikTok ads are 9:16 video, 1080x1920, with the caption, the call to action and the action rail over the bottom and right edge. Keep 130px top, 484px bottom and 140px right clear.
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From TikTok's Ads Manager help center. Recommended size first; the cards below carry the minimums, file limits and text limits.
| Format | Recommended size | Ratios | Max file |
|---|---|---|---|
| In-feed video | 1080x1920 | 9:16, 1:1, 16:9 | 500MB |
| Spark Ads | Same as the organic post | 9:16 | - |
| Image carousel | 720x1280 | 9:16, 1:1, 1.91:1 | 100KB per image suggested |
For You feed
TikTok lists minimums rather than a required size; 1080x1920 is the full-screen frame. Bitrate of at least 516kbps. The caption cannot carry links, @ mentions or hashtags.
For You feed
Boosts an existing organic post, so the handle, caption and comments are the creator's own.
TikTok · TikTok Ad Network
Upload 2 to 35 images; 2 to 20 show. Music is required.
Where TikTok draws its interface over the ad. Keep text, logos and faces inside the dashed area.
In-feed: 130px top (7%), 484px bottom (25%), 44px left, 140px right on 1080x1920. Safe area 896x1306. TikTok draws the account name, the caption and the call to action across the bottom and the like, comment, share and profile rail down the right.
The same zone over a real TikTok ad from the ads library.
97.7% of TikTok ads in the Sprites ads library run at 9:16. By format the mix is 100% video.
| Format | Share of ads | Most common ratio | Runner-up |
|---|---|---|---|
| Video | 100% | 9:16 · 97.7% | 1:1 · 1.2% |
Shoot vertical and full-bleed. TikTok accepts square and horizontal, but anything that is not 9:16 plays with bars in a full-screen feed and reads as an ad from somewhere else.
TikTok publishes its safe zone as an overlay, not numbers, and the zone grows with the caption: a 4-line caption covers more than a 1-line one. The pixels on the TikTok safe zone page are the overlay's reading at a full caption, so they hold for any caption length.
Open on the hook in the first second, inside the middle band. The ad hooks page sorts the openings that ran longest by type.
Ask Sprites for TikTok image ads and it builds one creative, then recomposes it to each size below in the same run. No cropping by hand, no second brief.
1080x1920 at 9:16. TikTok's minimum is 540x960, and it also accepts 1:1 and 16:9, but vertical is the only shape that fills the screen.
On a 1080x1920 frame, keep 130px at the top, 484px at the bottom, 44px on the left and 140px on the right clear of text and logos. That leaves a 896x1306 area that nothing covers.
Up to 10 minutes in auction campaigns. TikTok recommends 9 to 15 seconds.
100 characters. Four lines show before it truncates, and it cannot carry links or hashtags.
Sprites builds image ads in every placement size for Meta, Google, LinkedIn, Reddit and TikTok from one prompt.
