Meta · 6 formats · safe zones
Feed wants 4:5 at 1440x1800. Stories and Reels want 9:16 at 1440x2560 with the top 14% and bottom 35% kept clear. One upload per shape covers Facebook and Instagram.
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4:5From Meta's Ads Guide. Recommended size first; the cards below carry the minimums, file limits and text limits.
| Format | Recommended size | Ratios | Max file |
|---|---|---|---|
| Feed image | 1440x1800 | 4:5, 1:1, 1.91:1 | 30MB |
| Feed video | 1440x1800 | 4:5, 1:1, 9:16, 16:9 | 4GB |
| Carousel | 1080x1080 | 1:1, 4:5 | 30MB image, 4GB video |
| Stories | 1440x2560 | 9:16 | 30MB image, 4GB video |
| Reels | 1440x2560 | 9:16 | 4GB video, 30MB image |
| Right column | 1080x1080 | 1:1 | - |
Facebook Feed · Instagram Feed
Meta moved its feed recommendation from square to 4:5. Square and 1.91:1 still run, but 4:5 takes the most screen on a phone.
Facebook Feed · Instagram Feed
H.264, square pixels, fixed frame rate, stereo AAC at 128kbps or more. Captions recommended: most feed video plays muted.
Facebook Feed · Instagram Feed
2 to 10 cards, each with its own link. Keep every card the same ratio.
Facebook Stories · Instagram Stories
Videos of 15 seconds or less play in full; longer ones split into cards. Keep the top 14% and bottom 35% clear.
Facebook Reels · Instagram Reels
Image Reels ads run too, at the same 9:16. The caption sits over the bottom third, so the bottom 35% is not yours.
Facebook right column (desktop)
Desktop only and drawn small. Meta advises against text on the image here.
Where Meta draws its interface over the ad. Keep text, logos and faces inside the dashed area.
Reels: 269px top (14%), 672px bottom (35%), 65px each side on 1080x1920. Safe area 950x979. Meta keeps the top 14%, the bottom 35% and 6% of each side for the account name, the caption, the call to action and the like, comment and share rail.
Stories: 269px top (14%), 672px bottom (35%), 65px each side on 1080x1920. Safe area 950x979. Meta keeps the top 14%, the bottom 35% and 6% of each side of a Story for the profile row, the reply bar and the call to action.
The same zone over a real Meta ad from the ads library.
76.2% of Meta ads in the Sprites ads library run at 9:16. By format the mix is 62.9% video, 19.7% image, 17.5% carousel.
| Format | Share of ads | Most common ratio | Runner-up |
|---|---|---|---|
| Video | 62.9% | 9:16 · 80.2% | 1:1 · 8.5% |
| Image | 19.7% | 4:5 · 37.6% | 9:16 · 30.1% |
| Carousel | 17.5% | 9:16 · 58.1% | 4:5 · 23.3% |
Make two shapes, not six. A 4:5 cut covers Feed on Facebook and Instagram, and a 9:16 cut covers Stories and Reels on both. Square is the fallback for the right column and for carousels that mix video.
Design the 9:16 cut around the safe zone from the start. A Feed creative stretched to Reels puts the headline under the caption and the logo under the call to action. The Meta safe zone guide has the template.
Facebook-only sizing, with every legacy placement, is in Facebook ad sizes. For what to put inside the frame, the ad hooks and static ads pages show what the longest-running ads open on.
Ask Sprites for Meta image ads and it builds one creative, then recomposes it to each size below in the same run. No cropping by hand, no second brief.
1440x1800 at 4:5 is the current recommendation in Meta's Ads Guide. The minimum is 600x750. 1:1 and 1.91:1 still run in Feed but take less of the screen.
Keep the top 14%, the bottom 35% and 6% of each side free of text and logos. On a 1080x1920 canvas that is 269px at the top, 672px at the bottom and 65px each side.
No. The same 4:5 creative runs in both feeds and the same 9:16 creative runs in both Stories and Reels. Text limits differ slightly by placement.
2 to 10. Each card takes its own image or video and its own link, at 1080x1080.
Sprites builds image ads in every placement size for Meta, Google, LinkedIn, Reddit and TikTok from one prompt.
