Meta · safe zone
Every 9:16 placement Meta sells (Facebook and Instagram Reels, Facebook and Instagram Stories) keeps the top 14%, the bottom 35% and 6% of each side for its interface.
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Every band in pixels on the platform's own canvas. Design inside the dashed area.
Reels: 269px top (14%), 672px bottom (35%), 65px each side on 1080x1920. Safe area 950x979. Meta keeps the top 14%, the bottom 35% and 6% of each side for the account name, the caption, the call to action and the like, comment and share rail.
Stories: 269px top (14%), 672px bottom (35%), 65px each side on 1080x1920. Safe area 950x979. Meta keeps the top 14%, the bottom 35% and 6% of each side of a Story for the profile row, the reply bar and the call to action.
The same zone over a real Meta ad from the ads library.
From Meta's Ads Guide.
Facebook Reels · Instagram Reels
Image Reels ads run too, at the same 9:16. The caption sits over the bottom third, so the bottom 35% is not yours.
Facebook Stories · Instagram Stories
Videos of 15 seconds or less play in full; longer ones split into cards. Keep the top 14% and bottom 35% clear.
In pixels: 269px top, 672px bottom and 65px each side on a 1080x1920 frame. On the recommended 1440x2560 upload it is 358px top, 896px bottom and 86px each side.
Placement asset customization lets one ad carry a 4:5 for Feed and a 9:16 for Reels and Stories. Make the 9:16 against this zone instead of letting Meta stretch the 4:5 to fill it.
Meta's Facebook Stories video page still states the older 20% bottom. Design to 35% and the creative is safe in both.
All placements and text limits: Meta ad specs. For Facebook-only sizes, Facebook ad sizes.
Ask Sprites for Meta image ads and it builds one creative, then recomposes it to each size below in the same run. No cropping by hand, no second brief.
For Reels and Stories on Facebook and Instagram: keep the top 14%, the bottom 35% and 6% of each side free of text, logos and key elements.
On 1080x1920: 269px top, 672px bottom, 65px each side. On 1440x2560: 358px top, 896px bottom, 86px each side.
No. Feed ads show the whole image, with the text above and the headline and button below it.
The diagram on this page is one: a 1080x1920 frame with every band marked in pixels. Design inside the dashed area.
Sprites builds image ads in every placement size for Meta, Google, LinkedIn, Reddit and TikTok from one prompt.
