The opening line of an ad: the words a reader sees before "See more", written to stop the scroll.

What is the most common ad hook?

Apart from a plain statement, the question hook, on 9% of ads.

Which ad hook runs longest?

Ads with a curiosity hook ran a median 46 days, the longest of any hook type with at least 100 ads.

How many hook types are there?

This page sorts openings into 8: offer, question, pain point, social proof, number, announcement, curiosity, statement.

Updated September 23, 2026

Ad hooks

Across 42,318 ads, most open on a plain statement. The rest ask a question, lead with an offer, a number, a pain point or proof. Below: the 8 hook types, how often each appears, how long it runs, and real examples.

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Ads: 42,318
Brands: 1,850
Median headline: 26 chars
Median first line: 51 chars

The ads behind the hooks

Every creative, with its copy, format and run length

Ad hook types, by how often they run

Hook	Ads	Share	Median run
Offer	2,161	5%	27d
Question	3,864	9%	35d
Pain point	423	1%	45d
Social proof	994	2%	41d
Number	2,060	5%	32d
Announcement	1,348	3%	36d
Curiosity	127	0%	46d
Statement	29,892	73%	37d

How to sort and test hooks of your own is covered in ad hook styles; the full copy behind these openings is on ad copy examples.

Ad hook examples

Offer hooks

Opens on the deal: a percentage, a price or a free extra. 5% of ads, median run 27d.

“Schedule your house cleaning now and receive $150 OFF recurring cleaning (new customers only)!”
ecomaids · cleaning services · 1649d
“Save on top must-haves and earn points for every dollar you spend with Welcome Rewards.”
Bed Bath & Beyond · furniture · 1435d
“Stop by the Clontrac showroom on DoneDeal today and connect with them for great deals.”
Done. · therapy and mental health · 1434d
“Grab this limited-time deal and take your first step towards a fitter, happier you 🌟”
YouFit Gyms · gyms and fitness · 903d
“Find Your Perfect Swimsuit for Fun in the Sun⛱️🌊Buy 3 Get 1 Sale For Free”
Beachsissi · swimwear · 743d
“Don't miss this $10 OFF introductory offer.”
Scissors & Scotch · hair salon · 718d

Question hooks

Opens by asking the reader something about themselves. 9% of ads, median run 35d.

“You've been eyeing that sofa—why wait?”
7th Avenue · furniture · 799d
“Leave something behind?”
Mint & Lily · jewelry · 773d
“What are you waiting for?”
Dalstrong · kitchenware · 619d
“Sleeping on your side is a must when you’re pregnant, but finding the right pillow?”
Pillow Cube · mattress · 616d
“Looking for the perfect fit?”
Primo Golf Apparel · golf · 609d
“Do you have questions about real estate?”
John L. Scott Real Estate · real estate · 590d

Pain point hooks

Opens on the problem the product removes. 1% of ads, median run 45d.

“"I have flat feet, plantar fasciitis and I've been dealing with feet pain for years.”
KURU Footwear · footwear · 564d
“If you've got a slow drain in your home, that means you've got a clog.”
Morris-Jenkins · hvac · 535d
“Say goodbye to stiff mornings.”
Siena Sleep · mattress · 502d
“😴 The #1 issue new parents struggle with is lack of sleep!”
Dreamland Baby · baby and parenting · 433d
“Remove problem areas permanently with AirSculpt.”
AirSculpt · med spa · 405d
“Miami’s Top Choice for Plastic Surgery – Bad Credit, No Problem!”
Seduction Cosmetic Center · med spa · 387d

Number hooks

Opens on a specific figure, count or list. 5% of ads, median run 32d.

“A Top 500 Franchise; Phenix Salon Suites is changing the Salon Industry.”
Phenix Salon Suites · hair salon · 3185d
“Every 90 days Valor Home 'Raises the Roof' for a Veteran.”
Valor Home · roofing · 1137d
“Join YouFit for $0 down 💪🏼”
YouFit Gyms · gyms and fitness · 903d
“You spend 80,000 minutes a year on your pillow...”
Pillow Cube · mattress · 660d
“🎉2nd Anniversary Celebration”
BERLOOK · swimwear · 448d
“Time-limited⚡ Down to $7 frame”
Zeelool · eyewear · 438d

Announcement hooks

Opens on something new: a launch or a drop. 3% of ads, median run 36d.

“Meet the energy-efficient cooling, warming, and sweat-drying sleep system for your bed.”
BedJet · mattress · 914d
“🩰 The PINK PLAID COLLECTION From VIVAIA is Here!”
VIVAIA · footwear · 543d
“New limited release from Purity Coffee.”
Purity Coffee · coffee · 514d
“Introducing Cerakote F Series: the ultimate PFAS-free thin film ceramic coating, engineered for high-volume manufacturing with the unmatched performance attribu”
Cerakote · car detailing · 466d
“Meet the ultimate Laptop Bag!”
NOMATIC · luggage · 460d
“New trends, small spend!”
Temu · mobile app · 454d

Curiosity hooks

Opens on a gap the reader wants closed. 0% of ads, median run 46d.

“We've got answers for ALL your Jefferson Dental Questions 🦷 Here's what you can expect:”
Jefferson Dental & Orthodontics · dental · 490d
“Hydrafacial: The Secret to Clear, Radiant & Healthy Skin”
It's A Secret Med Spa · med spa · 447d
“This is why I only wear Zero Drop golf shoes from @truelinkswear”
TRUE linkswear · golf · 375d
“If haircuts turn your kid into an overstimulated psycho, daytime appointments are your secret weapon.”
The Barbershop A Hair Salon for Men · hair salon · 245d
“Your chopping cart is waiting 🔪 Discover the secret ingredient to better cooking with WÜSTHOF.”
WÜSTHOF · kitchenware · 206d
“Colonoscopy 101—from front desk to farting, here's what to expect.”
Northwell Health · healthcare · 175d

Statement hooks

Opens on a plain claim about the product. 73% of ads, median run 37d.

“Premium products require premium finishes.”
Cerakote · car detailing · 1370d
“Complimentary is kind of our thing.”
Scissors & Scotch · hair salon · 1333d
“#Repost @Heather.HappyKidsKitchen Watermelon Fries 🍉⁠”
BrightPath Kids · daycare and childcare · 1181d
“Alexander Shunnarah Trial Attorneys is a premier Birmingham personal injury law firm known statewide for providing outstanding legal advice and excellent repres”
Alexander Shunnarah Trial Attorneys · personal injury law · 1174d
“Discover the 18|8 Experience”
18|8 Fine Men's Salons · hair salon · 1147d
“We believe that Doing Things (moving your body and having fun with friends) is the surest way to a happy and healthy life.”
Outdoor Voices · activewear · 1102d

Ad hooks by industry

More ad examples

Ad hooks: questions

What is an ad hook?: The opening line of an ad: the words a reader sees before "See more", written to stop the scroll.
What is the most common ad hook?: Apart from a plain statement, the question hook, on 9% of ads.
Which ad hook runs longest?: Ads with a curiosity hook ran a median 46 days, the longest of any hook type with at least 100 ads.
How many hook types are there?: This page sorts openings into 8: offer, question, pain point, social proof, number, announcement, curiosity, statement.

Make ads like these for your brand

Sprites.ai proposes ad concepts from what already works in your market, generates the image ads in every Meta size, and launches them once you approve.

Start 7-day trial

Get a demo

Updated September 23, 2026

Ad hooks

Start 7-day trial

Get a demo

Ads: 42,318
Brands: 1,850
Median headline: 26 chars
Median first line: 51 chars

The ads behind the hooks

Every creative, with its copy, format and run length

Ad hook types, by how often they run

Hook	Ads	Share	Median run
Offer	2,161	5%	27d
Question	3,864	9%	35d
Pain point	423	1%	45d
Social proof	994	2%	41d
Number	2,060	5%	32d
Announcement	1,348	3%	36d
Curiosity	127	0%	46d
Statement	29,892	73%	37d

How to sort and test hooks of your own is covered in ad hook styles; the full copy behind these openings is on ad copy examples.

Ad hook examples

Offer hooks

Opens on the deal: a percentage, a price or a free extra. 5% of ads, median run 27d.

“Schedule your house cleaning now and receive $150 OFF recurring cleaning (new customers only)!”
ecomaids · cleaning services · 1649d
“Save on top must-haves and earn points for every dollar you spend with Welcome Rewards.”
Bed Bath & Beyond · furniture · 1435d
“Stop by the Clontrac showroom on DoneDeal today and connect with them for great deals.”
Done. · therapy and mental health · 1434d
“Grab this limited-time deal and take your first step towards a fitter, happier you 🌟”
YouFit Gyms · gyms and fitness · 903d
“Find Your Perfect Swimsuit for Fun in the Sun⛱️🌊Buy 3 Get 1 Sale For Free”
Beachsissi · swimwear · 743d
“Don't miss this $10 OFF introductory offer.”
Scissors & Scotch · hair salon · 718d

Question hooks

Opens by asking the reader something about themselves. 9% of ads, median run 35d.

“You've been eyeing that sofa—why wait?”
7th Avenue · furniture · 799d
“Leave something behind?”
Mint & Lily · jewelry · 773d
“What are you waiting for?”
Dalstrong · kitchenware · 619d
“Sleeping on your side is a must when you’re pregnant, but finding the right pillow?”
Pillow Cube · mattress · 616d
“Looking for the perfect fit?”
Primo Golf Apparel · golf · 609d
“Do you have questions about real estate?”
John L. Scott Real Estate · real estate · 590d

Pain point hooks

Opens on the problem the product removes. 1% of ads, median run 45d.

“"I have flat feet, plantar fasciitis and I've been dealing with feet pain for years.”
KURU Footwear · footwear · 564d
“If you've got a slow drain in your home, that means you've got a clog.”
Morris-Jenkins · hvac · 535d
“Say goodbye to stiff mornings.”
Siena Sleep · mattress · 502d
“😴 The #1 issue new parents struggle with is lack of sleep!”
Dreamland Baby · baby and parenting · 433d
“Remove problem areas permanently with AirSculpt.”
AirSculpt · med spa · 405d
“Miami’s Top Choice for Plastic Surgery – Bad Credit, No Problem!”
Seduction Cosmetic Center · med spa · 387d

Number hooks

Opens on a specific figure, count or list. 5% of ads, median run 32d.

“A Top 500 Franchise; Phenix Salon Suites is changing the Salon Industry.”
Phenix Salon Suites · hair salon · 3185d
“Every 90 days Valor Home 'Raises the Roof' for a Veteran.”
Valor Home · roofing · 1137d
“Join YouFit for $0 down 💪🏼”
YouFit Gyms · gyms and fitness · 903d
“You spend 80,000 minutes a year on your pillow...”
Pillow Cube · mattress · 660d
“🎉2nd Anniversary Celebration”
BERLOOK · swimwear · 448d
“Time-limited⚡ Down to $7 frame”
Zeelool · eyewear · 438d

Announcement hooks

Opens on something new: a launch or a drop. 3% of ads, median run 36d.

“Meet the energy-efficient cooling, warming, and sweat-drying sleep system for your bed.”
BedJet · mattress · 914d
“🩰 The PINK PLAID COLLECTION From VIVAIA is Here!”
VIVAIA · footwear · 543d
“New limited release from Purity Coffee.”
Purity Coffee · coffee · 514d
“Introducing Cerakote F Series: the ultimate PFAS-free thin film ceramic coating, engineered for high-volume manufacturing with the unmatched performance attribu”
Cerakote · car detailing · 466d
“Meet the ultimate Laptop Bag!”
NOMATIC · luggage · 460d
“New trends, small spend!”
Temu · mobile app · 454d

Curiosity hooks

Opens on a gap the reader wants closed. 0% of ads, median run 46d.

“We've got answers for ALL your Jefferson Dental Questions 🦷 Here's what you can expect:”
Jefferson Dental & Orthodontics · dental · 490d
“Hydrafacial: The Secret to Clear, Radiant & Healthy Skin”
It's A Secret Med Spa · med spa · 447d
“This is why I only wear Zero Drop golf shoes from @truelinkswear”
TRUE linkswear · golf · 375d
“If haircuts turn your kid into an overstimulated psycho, daytime appointments are your secret weapon.”
The Barbershop A Hair Salon for Men · hair salon · 245d
“Your chopping cart is waiting 🔪 Discover the secret ingredient to better cooking with WÜSTHOF.”
WÜSTHOF · kitchenware · 206d
“Colonoscopy 101—from front desk to farting, here's what to expect.”
Northwell Health · healthcare · 175d

Statement hooks

Opens on a plain claim about the product. 73% of ads, median run 37d.

“Premium products require premium finishes.”
Cerakote · car detailing · 1370d
“Complimentary is kind of our thing.”
Scissors & Scotch · hair salon · 1333d
“#Repost @Heather.HappyKidsKitchen Watermelon Fries 🍉⁠”
BrightPath Kids · daycare and childcare · 1181d
“Alexander Shunnarah Trial Attorneys is a premier Birmingham personal injury law firm known statewide for providing outstanding legal advice and excellent repres”
Alexander Shunnarah Trial Attorneys · personal injury law · 1174d
“Discover the 18|8 Experience”
18|8 Fine Men's Salons · hair salon · 1147d
“We believe that Doing Things (moving your body and having fun with friends) is the surest way to a happy and healthy life.”
Outdoor Voices · activewear · 1102d

Ad hooks by industry

More ad examples

Ad hooks: questions

What is an ad hook?: The opening line of an ad: the words a reader sees before "See more", written to stop the scroll.
What is the most common ad hook?: Apart from a plain statement, the question hook, on 9% of ads.
Which ad hook runs longest?: Ads with a curiosity hook ran a median 46 days, the longest of any hook type with at least 100 ads.
How many hook types are there?: This page sorts openings into 8: offer, question, pain point, social proof, number, announcement, curiosity, statement.

Make ads like these for your brand

Sprites.ai proposes ad concepts from what already works in your market, generates the image ads in every Meta size, and launches them once you approve.

Start 7-day trial

Get a demo

Ad hooks

The ads behind the hooks

Ad hook types, by how often they run

Ad hook examples

Offer hooks

Question hooks

Pain point hooks

Number hooks

Announcement hooks

Curiosity hooks

Statement hooks

Ad hooks by industry

More ad examples

Ad hooks: questions

Make ads like these for your brand

Get the free AI-First Marketing Playbook

Ad hooks

The ads behind the hooks

Ad hook types, by how often they run

Ad hook examples

Offer hooks

Question hooks

Pain point hooks

Number hooks

Announcement hooks

Curiosity hooks

Statement hooks

Ad hooks by industry

More ad examples

Ad hooks: questions

Make ads like these for your brand

Get the free AI-First Marketing Playbook

Ad hooks

The ads behind the hooks

Ad hook types, by how often they run

Ad hook examples

Offer hooks

Question hooks

Pain point hooks

Social proof hooks

Number hooks

Announcement hooks

Curiosity hooks

Statement hooks

Ad hooks by industry

More ad examples

Ad hooks: questions

Make ads like these for your brand

Get the free AI-First Marketing Playbook

Ad hooks

The ads behind the hooks

Ad hook types, by how often they run

Ad hook examples

Offer hooks

Question hooks

Pain point hooks

Social proof hooks

Number hooks

Announcement hooks

Curiosity hooks

Statement hooks

Ad hooks by industry

More ad examples

Ad hooks: questions

Make ads like these for your brand

Get the free AI-First Marketing Playbook