What a hook generator does
It writes opening lines. It does not decide the angle for you, and it does not know which line will win until the test.
A hook maker, a hook writer and a hook generator are the same job under three names: turn a brief into openings you can put on a static, a video or a UGC ad. A hook checker is the other job, grading a line you already wrote. Start with the ad hook styles if you do not yet know which kind of opening your category keeps funding.
The brief is the part that matters. “Write hooks” produces slogans. “A mattress for people who already bought a cooling pillow and still wake up hot” produces a line a buyer recognizes. The optional website gives the product a source. A reference image is noted on the brief so the hooks can follow what is in the picture once you add it to the thread.
Eight hooks come back, each with the angle and the format. One of them is marked to test first. That is the whole product. The creative strategy page is how you choose the angle before you generate the lines.
Related
Questions
What is a hook generator?
A hook generator writes the opening line of an ad from a brief: the product, the buyer, and the objection. The line is a hypothesis. It earns its place when you test it.
What is the difference between a hook maker, a hook checker and a hook writer?
A hook maker and a hook writer produce lines. A hook checker grades a line you already have. This page writes the lines from your brief. The ad hooks page shows which styles keep running in real ads, which is the check.
Is the hook generator free?
The brief is free to write. The eight hooks open when you start a 7-day trial for $1. Cancel before the week is up and that is all you pay.