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  1. Home/
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  3. Ad copy examples

Updated September 23, 2026

Ad copy examples

The median ad headline is 26 characters, the median first line 51 and the whole body 119. Below: real headlines and Facebook ad copy examples from 1,850 brands, grouped by how the copy opens.

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Ads
42,318
Brands
1,850
Median headline
26 chars
Median first line
51 chars

The ads behind the copy

Every creative, with its copy, format and run length

Ad headline examples

One per brand, longest-running first. The median headline is 26 characters.

  1. “Get A Cerakote Demo Today”
    Cerakote · car detailing · 1937d
  2. “We Don't Cut Corners, We Clean Them”
    ecomaids · cleaning services · 1649d
  3. “Taylor Trutemp Oven Dial Cooking Thermometer Stainless Steel”
    Bed Bath & Beyond · furniture · 1435d
  4. “(€4146+vat=€5100) Clontrac 2.2 Meter Verge Mower”
    Done. · therapy and mental health · 1434d
  5. “Our bar raises the bar.”
    Scissors & Scotch · hair salon · 1333d
  6. “Contact Us For a Free Consultation”
    Alexander Shunnarah Trial Attorneys · personal injury law · 1174d
  7. “The Barbershop Reinvented For Modern Men”
    18|8 Fine Men's Salons · hair salon · 1147d
  8. “RecFleece Snap Jacket”
    Outdoor Voices · activewear · 1102d
  9. “Everyday Crew Socks (3 Pack) - Black”
    AYBL · activewear · 1082d
  10. “Aurora Solid Wood Bed Frame with Headboard - Find it on the App!”
    Wayfair · furniture · 1036d
  11. “The Water Bottle Sling in Beige$54”
    BÉIS · luggage · 955d
  12. “The 🌎's healthiest ☕? with no mold or mycotoxins”
    Purity Coffee · coffee · 937d
  13. “Schedule your service today”
    Overhead Door Company of St. Louis · garage door · 936d
  14. “Become a Certified Installer”
    System X Ceramic Protection · car detailing · 931d
  15. “Start sleeping better with BedJet”
    BedJet · mattress · 914d
  16. “Find a showroom near you!”
    Leesa · mattress · 908d
  17. “😴 Limited Time Offer: Starting at $199 😴”
    Siena Sleep · mattress · 906d
  18. “Schedule your appointment today”
    Overhead Door Company of Kansas City · garage door · 905d
  19. “🛑No more waiting in line to use weights🛑”
    YouFit Gyms · gyms and fitness · 903d
  20. “Remember Who You Are and Straighten Your Crown Cuff Bracelet - Granddaughter / Silver / Standard”
    Mint & Lily · jewelry · 885d
  21. “Get started today!”
    Bend Health · therapy and mental health · 859d
  22. “Smart Home Buyers Start Here”
    Howard Hanna Real Estate Services · real estate · 859d
  23. “Free eBook Download”
    HubSpot · b2b saas · 858d
  24. “3-7 Days for Express shipping”
    Beachsissi · swimwear · 854d

Facebook ad copy examples by hook

The first line of the copy, grouped by how it opens. The full breakdown, with counts and run lengths, is on ad hooks.

Offer hooks

Opens on the deal: a percentage, a price or a free extra. 5% of ads, median run 27d.

  1. “Schedule your house cleaning now and receive $150 OFF recurring cleaning (new customers only)!”
    ecomaids · cleaning services · 1649d
  2. “Save on top must-haves and earn points for every dollar you spend with Welcome Rewards.”
    Bed Bath & Beyond · furniture · 1435d
  3. “Stop by the Clontrac showroom on DoneDeal today and connect with them for great deals.”
    Done. · therapy and mental health · 1434d

Question hooks

Opens by asking the reader something about themselves. 9% of ads, median run 35d.

  1. “You've been eyeing that sofa—why wait?”
    7th Avenue · furniture · 799d
  2. “Leave something behind?”
    Mint & Lily · jewelry · 773d
  3. “What are you waiting for?”
    Dalstrong · kitchenware · 619d

Pain point hooks

Opens on the problem the product removes. 1% of ads, median run 45d.

  1. “"I have flat feet, plantar fasciitis and I've been dealing with feet pain for years.”
    KURU Footwear · footwear · 564d
  2. “If you've got a slow drain in your home, that means you've got a clog.”
    Morris-Jenkins · hvac · 535d
  3. “Say goodbye to stiff mornings.”
    Siena Sleep · mattress · 502d

Social proof hooks

Opens on what other buyers say, rate or do. 2% of ads, median run 41d.

  1. “Cerakote is the #1 thin-film coating on earth.”
    Cerakote · car detailing · 1937d
  2. “Meet the cooling & warming system for your bed with over 4,000 5-star reviews.”
    BedJet · mattress · 658d
  3. “Meet the best-selling swimwear you’ll actually look forward to wearing.”
    Summersalt · swimwear · 578d

Number hooks

Opens on a specific figure, count or list. 5% of ads, median run 32d.

  1. “A Top 500 Franchise; Phenix Salon Suites is changing the Salon Industry.”
    Phenix Salon Suites · hair salon · 3185d
  2. “Every 90 days Valor Home 'Raises the Roof' for a Veteran.”
    Valor Home · roofing · 1137d
  3. “Join YouFit for $0 down 💪🏼”
    YouFit Gyms · gyms and fitness · 903d

Announcement hooks

Opens on something new: a launch or a drop. 3% of ads, median run 36d.

  1. “Meet the energy-efficient cooling, warming, and sweat-drying sleep system for your bed.”
    BedJet · mattress · 914d
  2. “🩰 The PINK PLAID COLLECTION From VIVAIA is Here!”
    VIVAIA · footwear · 543d
  3. “New limited release from Purity Coffee.”
    Purity Coffee · coffee · 514d

Curiosity hooks

Opens on a gap the reader wants closed. 0% of ads, median run 46d.

  1. “We've got answers for ALL your Jefferson Dental Questions 🦷 Here's what you can expect:”
    Jefferson Dental & Orthodontics · dental · 490d
  2. “Hydrafacial: The Secret to Clear, Radiant & Healthy Skin”
    It's A Secret Med Spa · med spa · 447d
  3. “This is why I only wear Zero Drop golf shoes from @truelinkswear”
    TRUE linkswear · golf · 375d

How long is ad copy?

Median headline
26 chars
Median first line
51 chars
Median body
119 chars
Uses emoji
32%

Calls to action

  • Shop now40%
  • Learn more28%
  • Book now6%
  • Order now4%
  • Get quote3%

Ad copy examples by industry

  • Activewear ads
  • Auto repair ads
  • B2B SaaS ads
  • Baby and parenting ads
  • Bakery ads
  • Car dealership ads
  • Car detailing ads
  • Chiropractic ads
  • Church ads
  • Cleaning services ads
  • Clothing and fashion ads
  • Coffee ads
  • Daycare and childcare ads
  • Dental ads
  • Electrician ads
  • Energy drink ads
  • Eyewear ads
  • Fintech ads
  • Footwear ads
  • Furniture ads
  • Garage door ads
  • Golf ads
  • Gyms and fitness ads
  • Hair salon ads
  • Healthcare ads
  • Home decor ads
  • HVAC ads
  • Insurance ads
  • Jewelry ads
  • Junk removal ads
  • Kitchenware ads
  • Landscaping ads
  • Law firm ads
  • Luggage ads
  • Makeup ads
  • Marketing agency ads
  • Massage ads
  • Mattress ads
  • Med spa ads
  • Mobile app ads
  • Mobile gaming ads
  • Mortgage ads
  • Moving company ads
  • Perfume ads
  • Personal injury law ads
  • Pest control ads
  • Pet ads
  • Pizza ads
  • Plumbing ads
  • Real estate ads
  • Restaurant ads
  • Roofing ads
  • Skincare ads
  • Solar ads
  • Supplements ads
  • Swimwear ads
  • Tattoo ads
  • Therapy and mental health ads
  • Toys ads
  • Watches ads
  • Weight loss ads

More ad examples

  • Video ads
  • Static ads
  • Image ads
  • Testimonial ads
  • UGC ads
  • Ad hooks
  • AI ads
  • Black Friday ad examples
  • All ad examples

Ad copy examples: questions

How long should Facebook ad copy be?
Short. The median ad here has 119 characters of copy, and the median first line, the part shown before "See more", is 51.
How long should an ad headline be?
The median headline is 26 characters: a product name, an offer or a short claim.
What is the most common call to action?
"Shop now" 40%, "Learn more" 28%, "Book now" 6%, "Order now" 4%, "Get quote" 3%.
Should ad copy use emoji?
32% of the ads here use at least one emoji in the copy.

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