Updated September 23, 2026
Only 2% of ads lead with a customer, but the median one ran 49 days against 36 for ads overall. Below: 718 examples of testimonial ads from 162 brands, and the lines they quote.
Every creative, with its copy, format and run length
The customer line from each, one per brand, longest-running first.
“"Everyone has been saying this is the #1 thing I Need"”Owlet · baby and parenting · 662d
“Meet the cooling & warming system for your bed with over 4,000 5-star reviews.”BedJet · mattress · 658d
“I now own 6 pairs of KURUs and will never wear a different brand again." - Jeannie E.”KURU Footwear · footwear · 564d
“⭐️ Over 5,000 5-star reviews”Dreamland Baby · baby and parenting · 543d
““Being a new homeowner, I have interacted and shopped from different renowned stores and thus far, Article has won.” – Nupur S., Oswego, IL.”Article · furniture · 514d
“⭐ 4,117+ Five-Star Reviews on Google, Yelp & Angi”Roadway Moving · moving company · 456d
“The best investment I made all year.” - Justin D.”Helloice · jewelry · 450d
“Highly recommend!" - Terence D.”DreamCloud Sleep · furniture · 424d
““I feel fantastic, confident, ready to show off my new look.””Floyd's 99 Barbershop · hair salon · 374d
“✔ 75,000+ 5-Star Reviews”JAXXON · jewelry · 356d
“I was buying coffee from the big name grocery stores until I learned this…”Atlas Coffee Club · coffee · 340d
“The Most 5-Star Reviews Of Any Cookware Brand”Made In Cookware · kitchenware · 324d
“⭐️ Client testimonial ⭐️ Hear it from him — not us.”Lyfe Marketing · marketing agency · 284d
“Who has over 20,000 reviews?”A Plus Garage Doors · garage door · 279d
“Clean mascara that actually works—just ask the 5,000+ five-star reviews.”ILIA Beauty · makeup · 231d
“I love wearing @paireyewear glasses because you can easily change them to sunglasses or change the color of your frames anytime you want.”Pair Eyewear · eyewear · 229d
““BP jeans will forever be my favorite jeans, not only for the quality of material but for being the comfiest jeans I’ve ever owned, for having bigger, muscular thighs/athletic build!”- SKYE”Born Primitive · activewear · 224d
“Thousands are loving the Bantam— see why it's rated 5 stars by real customers.”Ekrin Athletics · massage · 222d
“⭐️ Over 230,000 5-star reviews”Blissy · mattress · 216d
“P02 Perform 12 Club Set | 1,700+ Reviews”Stix Golf · golf · 210d
“I cannot say enough good things about this bag." - Zane T.”Sunday Golf · golf · 205d
“I was AMAZED at your service...you have far exceeded my expectations." - Diana S.”FragranceNet.com · perfume · 195d
“Rated 4.5/5 on G2 & Capterra”Brevo · b2b saas · 193d
“5,347+ five-star reviews”Spectrum Aesthetics · med spa · 193d
| Format | Ads | Share | Median run |
|---|---|---|---|
| Video | 316 | 44% | 47d |
| Carousel | 243 | 34% | 56d |
| Single image | 159 | 22% | 37d |
| Industry | Testimonial ads | Share of the industry’s ads | Median run |
|---|---|---|---|
| Tattoo | 24 | 9% | 12d |
| Coffee | 55 | 6% | 59d |
| Furniture | 66 | 5% | 54d |
| Mattress | 34 | 5% | 65d |
| Jewelry | 45 | 4% | 40d |
| Footwear | 39 | 4% | 155d |
| Moving company | 16 | 4% | 55d |
| Supplements | 36 | 3% | 29d |
| Baby and parenting | 35 | 3% | 84d |
| Kitchenware | 35 | 3% | 76d |
| Makeup | 29 | 3% | 50d |
| Med spa | 24 | 3% | 49d |