What is a testimonial ad?

An ad that leads with a customer instead of the brand: a quote, a star rating, a review count or a first-person story.

Do testimonial ads run longer than other ads?

The median testimonial ad here ran 47 days, against 31 days for every ad in the set. Brands keep paying for ads that work, so a longer run is a good sign. 34% ran 90 days or more.

Which industries use testimonial ads the most?

By share of their ads: beard care (18%), weight loss (9%), moving company (8%).

Testimonial Ads: 4,427 Real Examples

The longest-running testimonial ads

Ran 2652 days
Ran 1513 days
Ran 1327 days
Ran 934 days
Ran 928 days
Ran 903 days
Ran 889 days
Ran 869 days
Ran 814 days
Ran 805 days
Ran 777 days
Ran 759 days

Every creative, with its copy, format and run length

Examples of testimonial ads, in their own words

The customer line from each, one per brand, longest-running first.

“I have been in business in the Sandhills since 1995.”
Clear Image Painting, Pressure Washing, Window Cleaning · pressure washing · 2652d
“"I’m in love with how clean and fresh my teeth and gums feel after using it." ⭐ ⭐ ⭐ ⭐ ⭐”
Bruush · electric toothbrushes · 1513d
“Over 15,000 5-Star Reviews”
TubShroom · kitchen sink · 934d
“I never knew what I slept on could give me so much energy".”
Sleeping Duck · mattress · 928d
“SnoozeBand™ Sleep Headphones are rated 5 stars for a reason ⭐⭐⭐⭐⭐”
SnoozeBand · headphones · 903d
“⭐ 3000+ 5-Star reviews”
Elevate Avantera · nootropics · 869d
“Over 50,000 5-star reviews”
The Tour Guy · food tour · 814d
“I have better focus and more energy to get through the day!" - Caroline B.”
Philsmypharmacist · nootropics · 777d
“They fit my wide calves perfectly and don't leave painful marks, plus I got 4 pairs for just $49 during their sale which feels a steal!" - Michelle H.”
Everstride · socks · 759d
“"This MOSTPLUS Fiberglass cover is the last truck bed cover that I will ever buy."”
MOSTPLUS · tonneau cover · 752d
“5-star review: “Glad I took a chance on Titan Bags.”
Titan Bags · cornhole · 722d
“⭐⭐⭐⭐⭐ "I practically inhaled them as soon as I got them, holy cow.”
M&S Meats · food · 687d
“I love that it will grow with him and that we can travel with him in it when needed.”⁠ - Jacinta L.”
Woolino · baby and parenting · 685d
“Meet the cooling & warming system for your bed with over 4,000 5-star reviews.”
BedJet · mattress · 672d
“"Everyone has been saying this is the #1 thing I Need"”
Owlet · baby and parenting · 662d
“🤩 Over 20,000 5-star reviews!”
Nations Photo Lab · photography · 661d
“Read our 5-star reviews on Google!”
Stoneham Dental Care · sedation dentistry · 655d
“⭐️⭐️⭐️⭐️⭐️ - (Rated 4.9/5)”
Gourmetific · kitchenware · 652d
“- Over 4,000- 5 Star Reviews”
Advanced Furnace & Air Duct Cleaning · air duct cleaning · 618d
“I love a good press on mani because of how quick and easy they are to do yourself and @curvlife_official very kindly sent me a selection of their nails to try!”
CurvLife · nails · 602d
“⭐Over 3500+ five-star reviews and thousands of surprises delivered.”
FabuLove · jewelry · 599d
“I had been using another brand of odor remover, but it was leaving behind a smell of its own.”
FurryFreshness · pet · 581d
“I now own 6 pairs of KURUs and will never wear a different brand again." - Jeannie E.”
KURU Footwear · footwear · 578d
“See why Beddy's has over 49,000 5-star ratings 👇”
Beddy's · mattress · 578d

What format do testimonial ads use?

Format	Ads	Share	Median run
Video	2,177	49%	51d
Carousel	1,087	25%	56d
Single image	1,163	26%	34d

Which industries run testimonial ads?

Industry	Testimonial ads	Share of the industry’s ads	Median run
Beard care	50	18%	29d
Weight loss	43	9%	5d
Moving company	42	8%	26d
Bedding	63	7%	30d
Travel	62	7%	67d
Supplements	174	6%	36d
Mattress	117	6%	40d
Kitchenware	109	6%	56d
Footwear	145	5%	98d
Fitness app	64	5%	14d
Jewelry	139	4%	104d
Skincare	97	4%	6d

Testimonial ads by industry

More ad examples

Testimonial ads: questions

What is a testimonial ad?: An ad that leads with a customer instead of the brand: a quote, a star rating, a review count or a first-person story.
Do testimonial ads run longer than other ads?: The median testimonial ad here ran 47 days, against 31 days for every ad in the set. Brands keep paying for ads that work, so a longer run is a good sign. 34% ran 90 days or more.
Which industries use testimonial ads the most?: By share of their ads: beard care (18%), weight loss (9%), moving company (8%).
What format do testimonial ads use?: Video 49%, Carousel 25%, Single image 26%.

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Testimonial ads