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  1. Home/
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  3. Image ads

Updated September 23, 2026

Image ads

59% of Meta ads are image ads: carousels at 39% and single images at 20%. Below: 27,497 image ad examples from 1,734 brands, with the format and call to action each industry leans on.

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Examples
27,497
Brands
1,734
Industries
61
Median run
36d

The longest-running image ads

Every creative, with its copy, format and run length

Single image vs carousel ads

FormatAdsShareMedian run
Carousel18,16966%40d
Single image9,32834%29d

Carousel ad examples

The patterns behind these are broken down in carousel ad examples: six patterns that keep running.

Every creative, with its copy, format and run length

Single image ad examples

More in the static ads collection.

Every creative, with its copy, format and run length

Image ad sizes

On Meta: 1080x1080 for the square feed, 1080x1350 for the portrait feed, 1080x1920 for Stories and Reels, and 1200x628 for landscape. Sprites.ai generates image ads at each of these from one brief, so every placement gets its own crop.

Which industries run the most image ads?

IndustryImage adsShare of the industry’s adsMedian run
Clothing and fashion846
80%
49d
Auto repair511
76%
34d
Swimwear720
74%
59d
Solar247
74%
23d
Footwear771
73%
38d
Activewear967
72%
38d
Eyewear790
71%
32d
Chiropractic182
70%
23d
Cleaning services248
69%
24d
Watches918
68%
35d
Hair salon454
68%
27d
Car dealership329
68%
75d

Image ads by industry

  • Activewear ads
  • Auto repair ads
  • B2B SaaS ads
  • Baby and parenting ads
  • Bakery ads
  • Car dealership ads
  • Car detailing ads
  • Chiropractic ads
  • Church ads
  • Cleaning services ads
  • Clothing and fashion ads
  • Coffee ads
  • Daycare and childcare ads
  • Dental ads
  • Electrician ads
  • Energy drink ads
  • Eyewear ads
  • Fintech ads
  • Footwear ads
  • Furniture ads
  • Garage door ads
  • Golf ads
  • Gyms and fitness ads
  • Hair salon ads
  • Healthcare ads
  • Home decor ads
  • HVAC ads
  • Insurance ads
  • Jewelry ads
  • Junk removal ads
  • Kitchenware ads
  • Landscaping ads
  • Law firm ads
  • Luggage ads
  • Makeup ads
  • Marketing agency ads
  • Massage ads
  • Mattress ads
  • Med spa ads
  • Mobile app ads
  • Mobile gaming ads
  • Mortgage ads
  • Moving company ads
  • Perfume ads
  • Personal injury law ads
  • Pest control ads
  • Pet ads
  • Pizza ads
  • Plumbing ads
  • Real estate ads
  • Restaurant ads
  • Roofing ads
  • Skincare ads
  • Solar ads
  • Supplements ads
  • Swimwear ads
  • Tattoo ads
  • Therapy and mental health ads
  • Toys ads
  • Watches ads
  • Weight loss ads

More ad examples

  • Video ads
  • Static ads
  • Testimonial ads
  • UGC ads
  • Ad copy examples
  • Ad hooks
  • AI ads
  • Black Friday ad examples
  • All ad examples

Image ads: questions

What are image ads?
Image ads are ads built from still images: a single image or a carousel of several. They are 59% of the ads here.
Single image or carousel?
Carousels are 39% of all ads and single images 20%. The median carousel ran 40 days and the median single image 29.
What size should image ads be?
On Meta: 1080x1080 for the square feed, 1080x1350 for the portrait feed, 1080x1920 for Stories and Reels, and 1200x628 for landscape.
What call to action do image ads use?
"Shop now" on 43% of them, then "Learn more" on 27%.
Which industries use image ads the most?
By share of their ads: clothing and fashion (80%), auto repair (76%), swimwear (74%).

Make ads like these for your brand

Sprites.ai proposes ad concepts from what already works in your market, generates the image ads in every Meta size, and launches them once you approve.

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