Updated September 23, 2026
59% of Meta ads are image ads: carousels at 39% and single images at 20%. Below: 27,497 image ad examples from 1,734 brands, with the format and call to action each industry leans on.
Every creative, with its copy, format and run length
| Format | Ads | Share | Median run |
|---|---|---|---|
| Carousel | 18,169 | 66% | 40d |
| Single image | 9,328 | 34% | 29d |
The patterns behind these are broken down in carousel ad examples: six patterns that keep running.
Every creative, with its copy, format and run length
More in the static ads collection.
Every creative, with its copy, format and run length
On Meta: 1080x1080 for the square feed, 1080x1350 for the portrait feed, 1080x1920 for Stories and Reels, and 1200x628 for landscape. Sprites.ai generates image ads at each of these from one brief, so every placement gets its own crop.
| Industry | Image ads | Share of the industry’s ads | Median run |
|---|---|---|---|
| Clothing and fashion | 846 | 80% | 49d |
| Auto repair | 511 | 76% | 34d |
| Swimwear | 720 | 74% | 59d |
| Solar | 247 | 74% | 23d |
| Footwear | 771 | 73% | 38d |
| Activewear | 967 | 72% | 38d |
| Eyewear | 790 | 71% | 32d |
| Chiropractic | 182 | 70% | 23d |
| Cleaning services | 248 | 69% | 24d |
| Watches | 918 | 68% | 35d |
| Hair salon | 454 | 68% | 27d |
| Car dealership | 329 | 68% | 75d |