Updated September 23, 2026
41% of Meta ads are video across 61 industries. The median video ad ran 35 days, against 29 for a single image. Below: 18,902 video ad examples from 1,638 brands, longest-running first.
Every creative, with its copy, format and run length
Every ad in the set by format, with the median number of days each ran.
| Format | Ads | Share | Median run |
|---|---|---|---|
| Video | 18,902 | 41% | 35d |
| Carousel | 18,169 | 39% | 40d |
| Single image | 9,328 | 20% | 29d |
| Industry | Video ads | Share of the industry’s ads | Median run |
|---|---|---|---|
| Marketing agency | 103 | 76% | 140d |
| Mobile gaming | 828 | 67% | 48d |
| Tattoo | 200 | 60% | 27d |
| Church | 198 | 60% | 22d |
| Insurance | 439 | 55% | 41d |
| Dental | 354 | 55% | 23d |
| Roofing | 271 | 54% | 14d |
| Car detailing | 386 | 52% | 64d |
| Garage door | 114 | 52% | 52d |
| Pest control | 257 | 51% | 40d |
| Energy drink | 474 | 50% | 31d |
| Moving company | 217 | 50% | 59d |