Snapchat · 3 formats · safe zones
Every Snapchat ad is full-screen 9:16 at 1080x1920. Keep 150px at the top and 330px at the bottom clear for the brand name and the call to action.
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From Snap's business help center. Recommended size first; the cards below carry the minimums, file limits and text limits.
| Format | Recommended size | Ratios | Max file |
|---|---|---|---|
| Single image or video | 1080x1920 | 9:16 | 5MB image, 1GB video |
| Collection | 1080x1920 | 9:16 | 5MB image, 1GB video, 2MB per tile |
| Story ad | 1080x1920 | 9:16 | - |
Between Stories · Discover · Spotlight
H.264 video. The brand name must match the paying advertiser.
Between Stories · Discover
Four product tiles sit along the bottom, so keep the bottom 450px clear instead of 330px.
Discover
A branded tile in Discover that opens a series of Snaps. The tile image is 360x600.
Where Snapchat draws its interface over the ad. Keep text, logos and faces inside the dashed area.
Snap Ads: 150px top (8%), 330px bottom (17%), no side margin on 1080x1920. Safe area 1080x1440. Snap draws the brand name and headline across the top and the call to action across the bottom.
The same zone over a real Snapchat ad from the ads library.
98.4% of Snapchat ads in the Sprites ads library run at 9:16. By format the mix is 87.1% video, 12.9% image.
| Format | Share of ads | Most common ratio | Runner-up |
|---|---|---|---|
| Video | 87.1% | 9:16 · 98.2% | 3:4 · 0.6% |
| Image | 12.9% | 9:16 · 100% | - |
There is one shape on Snapchat. Every format is full-screen vertical, so the work is in the safe zone, not the sizes.
Snaps are skipped fast. Show the product in the first second and put any text in the middle band, between the brand bar at the top and the call to action at the bottom.
A 9:16 cut made for Snapchat runs as-is in TikTok, Instagram Reels and YouTube Shorts; only the safe zones differ.
1080x1920 at 9:16. The minimum is 720x1280.
Keep the top 150px and the bottom 330px of a 1080x1920 frame clear. For collection ads, keep the bottom 450px clear for the product tiles.
3 seconds to 3 minutes.
34 characters. The brand name takes 25.
Sprites builds image ads in every placement size for Meta, Google, LinkedIn, Reddit and TikTok from one prompt.
