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  1. Home/
  2. Fix/
  3. Google Ads/
  4. Disapproved and limited by policy

Google Ads · 25 problems

Google Ads disapproved: find the policy and fix it

Google Ads disapproved or limited by policy? Every common policy reason, from destination not working to misrepresentation, with what triggers it and how to fix it.

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What Sprites checks

5 checks
  • !Ads disapproved for Destination not working14 ads, 3 ad groups
  • !Ads limited for Destination not accessible6 ads
  • !Ads disapproved for Compromised siteEvery ad on the domain
  • !Ads disapproved for Malicious softwareAll ads on the domain
  • !Ads disapproved for Destination mismatch8 ads
Illustration of a typical broken account. Your own readout comes from your account.

Every disapproved and limited by policy problem

Every common disapproval reason, what triggers it, and whether the fix is in the ad or on your site.

  • Google Ads disapproved: destination not workingAdsBot got an error on your landing page.Sprites diagnoses this
  • Google Ads destination not accessibleThe page does not load where you target.Sprites diagnoses this
  • Google Ads disapproved: compromised siteYour site was hacked. Clean it, then request review.Sprites diagnoses this
  • Google Ads disapproved: malicious softwareMalware or unwanted software on the page.Sprites diagnoses this
  • Google Ads disapproved: destination mismatchThe ad shows one domain and lands on another.Sprites fixes this
  • Google Ads misrepresentationA claim, a price or your identity looks misleading.Sprites fixes this
  • Google Ads disapproved: unverified phone numberGoogle cannot confirm the number is yours.Manual fix
  • Google Ads disapproved: destination experiencePop-ups, hijacked back buttons or forced downloads.Sprites diagnoses this
  • Google Ads all ads limited by policyApproved, but serving only in some places.Sprites fixes this
  • Google Ads all asset groups limited by policyOne shared asset is limiting every group.Manual fix
  • Google Ads limited ad serving policyGoogle caps you until it trusts you.Manual fix
  • Google Ads under review taking too longMost reviews finish in a day. Here is why yours has not.Sprites diagnoses this
  • Google Ads disapproved: punctuation and symbolsOne exclamation mark, never in a headline. No symbols as decoration.Sprites fixes this
  • Google Ads disapproved: capitalizationCaps for emphasis fail. Brand names and acronyms pass.Sprites fixes this
  • Google Ads disapproved: unsupported languageWrite the ad in one supported language that matches the page.Sprites fixes this
  • Google Ads disapproved: clickbaitShock and fear angles fail. Say what you sell.Sprites fixes this
  • Google Ads disapproved: trademarksThe brand name in your ad text is restricted. Keywords are not.Sprites fixes this
  • Google Ads disapproved: healthcare and medicinesPrescription drugs, pharmacies and addiction services need certification.Sprites diagnoses this
  • Google Ads disapproved: unapproved substancesBanned outright. Remove the ingredient from the ad and the page.Sprites diagnoses this
  • Google Ads disapproved: financial servicesVerify the business, disclose fees and APR, skip banned products.Sprites diagnoses this
  • Google Ads disapproved: gambling and gamesCertify per country, show a license and responsible gambling info.Sprites diagnoses this
  • Google Ads disapproved: dangerous products or servicesBanned if you sell it. A false flag if a word only sounds like it.Sprites diagnoses this
  • Google Ads disapproved: sexual contentRestricted, not banned. Suggestive assets limit reach.Sprites diagnoses this
  • Google Ads disapproved: personalized advertisingSensitive category plus your own audiences. Drop one of them.Sprites diagnoses this
  • Google Ads disapproved: image qualityBlurry, sideways or letterboxed images fail. Fill the frame.Sprites fixes this

Hubs

  • Fix Google Ads problems
  • Google Ads conversion tracking not working
  • Google Ads search terms and negative keywords
  • Fix your ad account
  • Fix your Meta ads
  • Fix your LinkedIn ads
  • Fix your Reddit ads
  • Fix Microsoft Ads problems
  • Why your tools disagree on conversions

Reference

  • Google Ads MCP server
  • Google display ad specs
  • YouTube ad specs
  • Performance Max
  • CPA
  • ROAS
  • Ad specs

Let Sprites find it

Connect the account. Sprites reads it, names the problem and stages the change for your approval where it can make one.

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