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  1. Home/
  2. Fix/
  3. Microsoft Ads/
  4. Search terms and negatives

Microsoft Ads · 2 problems

Microsoft Ads search terms and negative keywords

Cut Microsoft Ads (Bing Ads) spend on irrelevant searches: read the search terms report, add negative keywords and share negative keyword lists across campaigns.

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What Sprites checks

2 checks
  • !Shared lists attached1 list, 2 of 9 campaigns
  • !Searches with spend, no conversions214 terms
Illustration of a typical broken account. Your own readout comes from your account.

Every search terms and negatives problem

The search terms report, negative keywords and shared negative keyword lists in Microsoft Advertising.

  • Microsoft Ads negative keyword listsOne shared list, every campaign. Phrase and exact only.Sprites fixes this
  • Microsoft Ads search terms reportWhat people actually typed, and what it cost you.Sprites fixes this

Hubs

  • Fix Microsoft Ads problems
  • Microsoft Ads disapproved: why and how to fix it
  • Fix your ad account
  • Fix Google Ads problems
  • Fix your Meta ads
  • Fix your LinkedIn ads
  • Fix your Reddit ads
  • Why your tools disagree on conversions

Reference

  • Sprites MCP server
  • Fix Google Ads problems
  • CPA
  • Ad specs

Let Sprites find it

Connect the account. Sprites reads it, names the problem and stages the change for your approval where it can make one.

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