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  1. Home/
  2. Fix/
  3. Microsoft Ads/
  4. Disapproved ads

Microsoft Ads · 5 problems

Microsoft Ads disapproved: why and how to fix it

Microsoft Ads (Bing Ads) disapproved your ad? The common editorial reasons, how to see the exact one, how to fix the ad or the page, and how to appeal.

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What Sprites checks

5 checks
  • !Editorial statusDisapproved, 6 ads
  • ?Editorial statusSome assets disapproved
  • !Editorial statusDisapproved, ads and keywords
  • !Editorial statusMost assets disapproved
  • ?Editorial statusApproved limited, 4 markets
Illustration of a typical broken account. Your own readout comes from your account.

Every disapproved ads problem

Editorial disapprovals: what Microsoft flags, and whether the fix is in the ad or on the landing page.

  • Microsoft Ads disapproved: destination URL not workingThe landing page did not load, or did not match the ad.Sprites fixes this
  • Microsoft Ads disapproved for editorial styleAll caps, "!!!", symbols, typos. Usually one asset.Sprites fixes this
  • Microsoft Ads disapproved for trademarkSomeone else's brand in your ad text or keywords.Sprites fixes this
  • Microsoft Ads disapproved for misleading content"Best", "#1", "guaranteed" with nothing on the page to back it.Sprites fixes this
  • Microsoft Ads disapproved: healthcare and pharmacyRestricted category. Certification and market rules decide it.Sprites diagnoses this

Hubs

  • Fix Microsoft Ads problems
  • Microsoft Ads search terms and negative keywords
  • Fix your ad account
  • Fix Google Ads problems
  • Fix your Meta ads
  • Fix your LinkedIn ads
  • Fix your Reddit ads
  • Why your tools disagree on conversions

Reference

  • Sprites MCP server
  • Fix Google Ads problems
  • CPA
  • Ad specs

Let Sprites find it

Connect the account. Sprites reads it, names the problem and stages the change for your approval where it can make one.

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