Every pixel and conversions api problem
Ads optimize on the events Meta receives. A pixel that stops firing, a server side that goes quiet, events counted twice or a weak match score all show up as worse results.
- Meta pixel not firingNo browser events. Missing code, consent, wrong ID.Sprites diagnoses this
- Meta pixel not tracking purchasesPage views yes, purchases no. Thank-you page, checkout, integration.Sprites diagnoses this
- Meta Conversions APIServer events beside the pixel. Is yours actually working?Sprites diagnoses this
- Conversions API deduplicationSame action, counted twice. The event_id is missing on one side.Sprites diagnoses this
- Meta pixel duplicate eventsMore purchases than orders. Two installs, two fires, or no dedup.Sprites diagnoses this
- Event Match QualityThe match score per event. What drags it down.Sprites diagnoses this
- CAPI not receiving eventsServer side went quiet. Not sent, rejected, or test-coded.Sprites diagnoses this
- Pixel events not showing in Events ManagerFires on the site, empty in Events Manager. Dataset, consent, test code.Sprites diagnoses this
- Meta pixel not activeMeta received nothing. Never installed, wrong site, wrong pixel.Sprites diagnoses this
- Meta pixel not showing in Ads ManagerWorks in Events Manager, missing from the ad set. Connect it.Sprites diagnoses this
- Meta pixel vs Conversions APIBrowser vs server. What each one misses, and why you run both.Sprites diagnoses this
- Meta test events not workingThe test shows nothing. Is real traffic arriving anyway?Sprites diagnoses this
Let Sprites find it
Connect the account. Sprites reads it, names the problem and stages the change for your approval where it can make one.