Sprites reads your Google Ads or Meta account through the official API, finds the setup problems and wasted spend that quietly hurt results, and stages the fixes for your approval.
This template runs the Google Ads agent through a structured account checkup. It reads campaigns, ad groups, keywords, ads, assets, search terms and conversion actions, then looks for the problems that most often sit unnoticed in an account: conversion actions that stopped recording, campaigns limited by budget while others underspend, disapproved or low-strength ads, keyword conflicts with negatives, search terms burning budget with no conversions, and settings that drifted from the goal.
Every finding comes with the number behind it and a proposed fix. Fixes that can be made through the API, such as adding negatives, pausing a keyword or moving budget, are staged in a review card; nothing changes until you approve. Say "Analyze my Meta Ads account" instead and the Meta agent runs the same kind of check on pixels, ad set delivery, frequency and creative fatigue.
Schedule it as a weekly Autopilot and the check repeats on its own, so a broken conversion tag or a runaway search term is caught within days instead of at the end of the quarter.
Sprites pulls the account structure, settings, conversion actions and the last weeks of performance through the official Google Ads API. Nothing is written at this stage.
Conversion actions are checked for recent activity and counting settings. An account optimizing to a conversion that stopped firing is the most expensive fault, so it is reported before anything else.
Search terms, keywords, placements and ad groups are ranked by spend without conversions. Match type drift and keyword conflicts with existing negatives are listed with the affected campaigns.
Budget-limited campaigns, campaigns that never spend, disapproved ads, low ad strength and single-ad ad groups are flagged with what each one is costing you.
Negatives, pauses, budget moves and status changes are prepared as a review card. You edit or drop any line and approve the rest. Structural changes that need a rebuild are written up as a plan.
Turn the check into a weekly Autopilot so the same report lands every Monday with new findings staged for approval.
Inheriting an account from an agency or a departed marketer: get the full list of what is broken and what is wasting money before you touch a bid.
Confirm tracking, negatives and structure are sound before raising spend, so the extra budget buys conversions rather than amplifying existing waste.
A lean team runs the check as an Autopilot and approves the staged fixes in minutes, which is the work an agency retainer used to cover.
Run the same health check across client workspaces and send each client a white-label report with the fixes already staged for their approval.
Conversion tracking, budget pacing, disapproved and weak ads, keyword and search-term waste, negative keyword conflicts, campaign settings and account structure. Each finding is reported with the spend or conversions it affects, so you can see what matters most before approving a fix.
Yes. The template runs on Google Ads by default. Send "Analyze my Meta Ads account" and the Meta agent checks pixel and event setup, ad set delivery, frequency, creative fatigue and audience issues, with fixes staged the same way.
No. The check is read-only. Every proposed fix is staged as a change you approve line by line, and only then is it applied through the official API. You can also run the report and make the changes yourself.
No. This is a scheduled account audit, not a monitoring service. Run it on demand or as a weekly Autopilot; the report lands in your workspace with new findings and staged fixes. Billing problems are handled in the ad platform itself.
Yes. Connect Sprites through its official MCP server and ask for the account check from Claude, ChatGPT, Grok or any MCP-compatible assistant. The same integrations and approval gates apply.
For most accounts, yes. An agency audit is a document; this template finds the same issues and stages the fixes for approval in your account, then repeats weekly. Teams use it to run the account in-house without the retainer.
Other prompts that run on the same agent. Browse the full gallery at /templates.
