30 ads read from one page of Later’s Meta Ad Library. Below is a page of creative from Later’s 2026 advertising campaigns, the formats it uses, and how long the ads stay up.
The creative read here is 73 percent video, 27 percent single image. 22 of the 30 ads read here are video: Later’s commercials as they run in the feed. The median ad ran 81 days and the longest was still up at 82.
Every creative, with its copy, format and run length