Secret has 160 ads in the Meta Ad Library, and 135 were running when we read it on October 2, 2026. Below is a page of creative from Secret’s 2026 advertising campaigns, the formats it uses, and how long the ads stay up.
The creative read here is 98 percent video, 3 percent carousel. 39 of the 40 ads read here are video: Secret’s commercials as they run in the feed. The median ad ran 4 days and the longest was still up at 96. 84 percent of everything Secret has published on Meta is still delivering, which is a brand running breadth rather than retiring losers.
Every creative, with its copy, format and run length