Novartis has 263 ads in the Meta Ad Library, and 156 were running when we read it on October 5, 2026. Below is a page of creative from Novartis’ 2026 advertising campaigns, the formats it uses, and how long the ads stay up.
The creative read here is 100 percent video. 33 of the 33 ads read here are video: Novartis’ commercials as they run in the feed. The median ad ran 25 days and the longest was still up at 25. 59 percent of everything Novartis has published on Meta is still delivering, which is a brand retiring most of what it makes and scaling the survivors.
Every creative, with its copy, format and run length