The New York Times has 2,392 ads in the Meta Ad Library, and 1,227 were running when we read it on October 2, 2026. Below is a page of creative from The New York Times’ 2026 advertising campaigns, the formats it uses, and how long the ads stay up.
The creative read here is 93 percent video, 7 percent single image. 39 of the 42 ads read here are video: The New York Times’ commercials as they run in the feed. The median ad ran 132 days and the longest was still up at 153. 51 percent of everything The New York Times has published on Meta is still delivering, which is a brand retiring most of what it makes and scaling the survivors.
Every creative, with its copy, format and run length