PPC Management Software
Built for Agencies
Run Google, Meta, LinkedIn and Reddit campaigns across every client account from one AI agent. Per-client approvals, spend limits and white-label reporting included.
How agencies run PPC with Sprites
Connect each client's ad accounts
One workspace per client. Google Ads, Meta, LinkedIn and Reddit connect through official partner APIs, with the client's budget caps and approval rules set once.
Switch on the PPC autopilots
Search-term and placement hygiene, bid and budget rebalancing, creative rotation and anomaly alerts run on a schedule across every account, and each proposed change lands in a review queue.
Approve, apply, report
Your PPC manager approves in bulk, Sprites applies the changes and logs them, and the white-label report writes itself from the same data.
Multi-client execution
Run the same workflow across 5, 20, or 50 clients. The agent respects each account’s budget, brand, and approval rules.
Reporting + SEO
White-label weekly and monthly reports plus multi-client SEO and AI visibility tracking in one pane.
Agency PPC templates
Client Google Ads Audit
End-to-end audit of a client's Google Ads account with prioritized optimization recommendations and projected lift.
Client Meta Ads Audit
Audit a client's Meta Ads account and surface creative, targeting, and budget moves that will move the needle.
New client SEO audit
Technical and on-page SEO audit packaged for a new client pitch or kickoff deck.
Pitch-ready PMax build
Draft a Performance Max campaign plan for a prospective client that you can review, tweak, and launch after signing.
Multi-client keyword research
Run keyword research for a portfolio of clients across their different verticals in one pass.
Lead-gen Meta campaign
Spin up a Meta Leads campaign with Instant Forms for B2B or service-business clients.
Works with every client’s stack
Google Ads
Meta Ads
SEO Research
Shopify
WordPress
Reddit Ads
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
Agency PPC resources
The guides behind this page: tools compared, channel playbooks and the agency workflow.
- Buyer's guideBest AI PPC management softwareNine platforms compared on execution, channel coverage, governance and price.Read
- AgenciesAI marketing for agenciesMulti-client Google, Meta and SEO from one workspace, white-label reporting included.Read
- ChannelAI for Google AdsSearch, Shopping and Performance Max run by an agent through the official API.Read
- ChannelAI for Meta AdsResearch, creative, launch and optimisation across Facebook and Instagram.Read
- CategoryProgrammatic advertising software guideWhere programmatic, PPC and AI ad agents overlap, with a comparison table.Read
- EnterpriseEnterprise AI marketing platformMulti-brand workspaces, SSO, audit logs and approval gates at scale.Read
What is the best PPC management software for agencies?
Sprites is built for agencies that run paid search and paid social across many client accounts: an AI agent that does the weekly optimisation work in every account through official Google, Meta, LinkedIn and Reddit partner integrations, with per-client approval gates, spend limits and white-label reporting. Rule-based tools such as Optmyzr or Revealbot automate what you configure; Sprites reasons about each account's goal and proposes the change.
How is this different from Optmyzr or Adalysis?
Optmyzr and Adalysis are strong Google Ads optimisation suites: scripts, rule engines and audits that a PPC manager runs. Sprites is an agent that runs them for you across Google and paid social, drafts the change with its reasoning, and waits for approval. The best AI PPC management software guide compares them in detail.
Does it support multi-client management?
Yes. Each client is a workspace with isolated data, its own connected accounts, budget caps and approval rules. The agency sees roll-ups across the portfolio and can run the same playbook in every workspace with one instruction.
Can Sprites produce white-label client reports?
Yes. Monthly and weekly reports are generated from the account data Sprites already reads, branded for the agency, with spend, conversions, CPA or ROAS, and a plain-English log of what changed and why.
Which ad platforms does it manage?
Google Ads (Search, Shopping, Performance Max, Demand Gen), Meta (Facebook and Instagram), LinkedIn and Reddit, all through official partner APIs rather than scraped sessions or community MCP servers, which is why changes apply reliably at scale.
Is there a free plan for agencies?
Yes. The free tier covers onboarding, audits and a limited number of runs, enough to trial the workflow on one client account before rolling it across the book. Agency pricing scales by workspace.