PPC Management Software
Built for Agencies
One AI ads agent runs Google, Meta, Microsoft, LinkedIn and Reddit campaigns on autopilot across every client account. Per-client approvals, spend limits and white-label reporting included, so you run 2x the clients with the same team.
Trusted by 200+ marketing teams
How agencies run PPC with Sprites
Connect each client's ad accounts
One workspace per client. Google Ads, Meta, Microsoft Ads, LinkedIn and Reddit connect through official partner APIs, with the client's budget caps and approval rules set once.
Switch on the PPC autopilots
Search-term and placement hygiene, bid and budget rebalancing, creative rotation and anomaly checks run on a schedule across every account, around the clock, and each proposed change lands in a per-client review queue.
Approve, apply, report
Your PPC manager approves in bulk, Sprites applies the changes and logs them, and the white-label report writes itself from the same data.
Every client on autopilot
Run the same playbook across 5, 20 or 50 clients. The agent respects each account’s budget, brand and approval rules, and your team approves every change.
Reporting + SEO
White-label weekly and monthly reports, plus multi-client SEO and AI visibility tracking across ChatGPT, Perplexity and Gemini, in one pane.
Agency PPC templates
Client Google Ads Audit
End-to-end audit of a client's Google Ads account with prioritized optimization recommendations and projected lift.
Client Meta Ads Audit
Audit a client's Meta Ads account and surface creative, targeting, and budget moves that will move the needle.
New client SEO audit
Technical and on-page SEO audit packaged for a new client pitch or kickoff deck.
Pitch-ready PMax build
Draft a Performance Max campaign plan for a prospective client that you can review, tweak, and launch after signing.
Multi-client keyword research
Run keyword research for a portfolio of clients across their different verticals in one pass.
Lead-gen Meta campaign
Spin up a Meta Leads campaign with Instant Forms for B2B or service-business clients.
Works with every client’s stack
Google Ads
Meta Ads
SEO Research
Shopify
WordPress
Reddit Ads
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
Agency PPC resources
The guides behind this page: tools compared, channel playbooks and the agency workflow.
- Buyer's guideBest AI PPC management softwareNine platforms compared on execution, channel coverage, governance and price.Read
- AgenciesAI marketing for agenciesMulti-client Google, Meta and SEO from one workspace, white-label reporting included.Read
- ChannelAI for Google AdsSearch, Shopping and Performance Max run by an agent through the official API.Read
- ChannelAI for Meta AdsResearch, creative, launch and optimisation across Facebook and Instagram.Read
- CategoryProgrammatic advertising software guideWhere programmatic, PPC and AI ad agents overlap, with a comparison table.Read
- EnterpriseEnterprise AI marketing platformMulti-brand workspaces, SSO, audit logs and approval gates at scale.Read
Questions, answered
What is the best PPC management software for agencies?
Sprites is built for agencies that run paid search and paid social across many client accounts: an AI ads agent that does the weekly optimisation in every account on autopilot through official Google, Meta, LinkedIn and Reddit partner integrations, with per-client approval gates, spend limits and white-label reporting. Rule-based tools such as Optmyzr or Revealbot automate what you configure; Sprites works toward each client’s goal and stages the change for approval.
How is this different from Optmyzr or Adalysis?
Optmyzr and Adalysis are strong Google Ads optimisation suites: scripts, rule engines and audits that a PPC manager runs. Sprites is an agent that does that work for you across Google and paid social, drafts each change with its reasoning and waits for approval, so one PPC manager runs 2x the accounts. The best AI PPC management software guide compares them in detail.
Does it support multi-client management?
Yes. Each client is a workspace with isolated data, its own connected accounts, budget caps and approval rules. The agency sees roll-ups across the portfolio and can run the same playbook in every workspace with one instruction.
Can Sprites produce white-label client reports?
Yes. Monthly and weekly reports are generated from the account data Sprites already reads, branded for the agency, with spend, conversions, CPA or ROAS, and a plain-English log of what changed and why.
Which ad platforms does it manage?
Google Ads (Search, Shopping, Performance Max, Demand Gen), Meta (Facebook and Instagram), Microsoft Ads, LinkedIn and Reddit, all through official partner APIs rather than scraped sessions or community MCP servers, which is why changes apply reliably at scale. SEO and AI visibility tracking run from the same client workspaces.
Is there a free plan for agencies?
No. Every plan is paid, from $66 a month billed yearly. A 7-day trial is $1, which is how most agencies run the workflow on one client account before rolling it across the book. Grow carries three client workspaces and five seats; Scale is quoted for a larger book.
Can my PPC team run Sprites from Claude or ChatGPT?
Yes. Sprites ships an official MCP server, so your team can drive client accounts from Claude, ChatGPT, Grok or any MCP-compatible assistant, or work in the Sprites app. Both use the same official partner integrations and the same per-client approval gates.