Tech brands that used AI influencers
Samsung (Lil Miquela in 2019, Lu do Magalu in 2022), Razer and Amazon (Aitana Lopez).
| Brand | AI influencer | What happened |
|---|---|---|
| Samsung | Lil Miquela | Global campaign, July 2019 |
| Samsung | Lu do Magalu | Times Square activation, 2022 |
| Razer | Aitana Lopez | Brand partner |
| Amazon | Aitana Lopez | Brand partner |
Why AI influencers suit app ads
App ads are mostly a face, a phone screen and one line. AI handles the face and the line; the screen is your real product.
- Volume. App install campaigns burn through creative. A persona can front ten hooks a week.
- Localisation. Same persona, new language, new market.
- Real screens. Keep the product footage real. Generated UI reads as fake instantly.
Where an AI face beats a stock one: it has a name, a feed and a history, so viewers meet it twice. One that is only a script reader is AI UGC, and that is fine for hook tests. Recurring characters that are not human are covered in the AI mascot guide.
How to run AI influencer ads for an app
Post from the persona’s handle, find the posts that already hold attention, then run them as ads from that handle. On TikTok that is a Spark Ad.
The setup is in TikTok Spark Ads, and what the AI video tools cost per finished ad is in video ad pricing.
Director by Sprites is a full creative team for your startup. Every Monday you get finished, on-brand video ads, reviewed by a human. You never write a prompt.
Frequently asked questions
Do tech brands use AI influencers?
Yes. Samsung worked with Lil Miquela in 2019 and Lu do Magalu in 2022, and Aitana Lopez has worked with Razer and Amazon.
Are AI influencers good for app install ads?
For volume and hook testing, yes: one persona can front many variations a week. Keep the app footage real, because generated screens look fake.
Want app ads every week without managing creators?
Install campaigns eat creative. Director by Sprites is a full creative team for your startup, in private beta. Every Monday you get finished, on-brand video ads, reviewed by a human. You pick the winners. Sprites ships the campaigns.