The short answer
- The best Nano Banana prompt for a product ad has five parts: subject, scene, light and camera, ad job, and a lock line that keeps the label unchanged.
- This guide gives 25 copy-paste prompts grouped by ad type: packshots, lifestyle, UGC-style, offers and text, comparisons, seasonal and edits.
- Always upload your real product photo as the reference, change one thing per edit, and read every word the model renders.
The prompt formula for product ads
Nano Banana is Google's image model. MakeUGC's model list, for example, carries Nano Banana 2 (fast images) and Nano Banana Pro (4K images and edits), both credited to Google. It takes plain-language instructions and an optional reference photo. Product ads need more discipline than art prompts, because the product must come out looking like the product. Every prompt below follows one structure:
- Subject: the product and its key detail ("matte black 500 ml water bottle with a white logo").
- Scene: where it sits and what is around it.
- Light and camera: soft window light, 85 mm, top-down, low angle.
- Ad job: leave empty space at the top for a headline, square crop, vertical 9:16.
- Lock: what must not change. Add "keep the logo and label exactly as in the reference" every time you upload a product photo.
Replace anything in [square brackets]. Upload your real product photo as a reference for every prompt that says "the product".
Packshot prompts
| Ad type | Prompt |
|---|---|
| Clean white packshot | Studio packshot of [product] on a pure white seamless background, soft even light, subtle contact shadow, front view, keep the logo and label exactly as in the reference |
| Colour backdrop | [Product] centred on a solid [dusty pink] backdrop, hard side light casting a crisp shadow, editorial product photography, keep the label exactly as in the reference |
| Floating hero | [Product] floating slightly above a pale grey surface with a soft shadow beneath, dramatic top light, ultra sharp, keep the logo unchanged |
| Angle set | Three views of the same [product] on white: front, three-quarter, and top-down, identical lighting and scale |
Lifestyle prompts
| Ad type | Prompt |
|---|---|
| Kitchen counter | [Product] on a light oak kitchen counter next to a cutting board and fresh herbs, morning window light, shallow depth of field, leave empty space in the top third |
| In use | A hand holding [product] at chest height in a bright living room, natural skin texture, label facing camera and readable |
| Outdoor | [Product] on a rock beside a mountain stream at golden hour, mist in the background, keep the label sharp |
| Desk setup | [Product] on a tidy home office desk beside a laptop and a ceramic mug, soft daylight from the left, square crop |
UGC-style prompts
These imitate a phone photo rather than a studio. Imperfection sells the creator look.
| Ad type | Prompt |
|---|---|
| Bathroom selfie | Casual phone photo of a woman in her 30s holding [product] up to the mirror in a bathroom, slight motion blur, natural bathroom lighting, 9:16 |
| Unboxing | Overhead phone photo of hands opening a cardboard box with [product] inside, tissue paper, slightly messy table, natural light |
| Kitchen testimonial | Man in his 40s in a home kitchen holding [product] and smiling at the camera, shot on a phone, warm lamp light, 4:5 |
Offer and text prompts
Say the exact words, in quotation marks, and say where they go. Check the spelling in the result every time.
| Ad type | Prompt |
|---|---|
| Sale banner | [Product] on a [red] background with the text "30% OFF" in large bold white sans-serif at the top, square crop |
| Headline ad | Minimal ad layout: [product] on the right, headline "Sleep through the night" in dark serif type on the left over a cream background |
| Price badge | [Product] with a round yellow sticker in the top right corner reading "$19", clean flat design |
| Benefit callouts | [Product] centred with three short labels around it: "No sugar", "Plant based", "Made in the USA", thin lines pointing to the product |
Comparison and before and after prompts
| Ad type | Prompt |
|---|---|
| Split screen | Split image: left side a dull, stained [surface] labelled "Before", right side the same surface clean and bright labelled "After", same angle and lighting |
| Us vs them | Two bottles side by side on a white surface, the left plain and generic, the right [product], clear contrast, no brand names on the generic one |
| Feature closeup | Macro close-up of [product feature, such as the zipper], sharp focus on the detail, soft blurred background |
Seasonal prompts
| Ad type | Prompt |
|---|---|
| Black Friday | [Product] on a black background with gold confetti and a bold gold "BLACK FRIDAY" headline at the top, premium look |
| Holiday gift | [Product] wrapped with a red ribbon beside pine branches and warm string lights, cosy evening light |
| Summer | [Product] on a sunlit beach towel next to sunglasses and a straw hat, bright midday light, vivid colours |
Edit prompts for a photo you already have
Upload the photo, then give one instruction at a time. For the same editing approach on another model, see Flux Kontext for product photos.
| Ad type | Prompt |
|---|---|
| Swap background | Replace the background with a soft [sage green] studio backdrop, keep the product, its shadow and its label unchanged |
| Relight | Relight the product with warm side light from the left, keep everything else the same |
| Remove an item | Remove the cable and the second bottle behind the product, fill the background naturally |
| Resize for 9:16 | Extend this image to 9:16 vertical, continue the background naturally, keep the product centred |
Five mistakes that ruin product prompts
- No reference photo. Without one the model invents a product that looks like yours. Upload the real thing.
- Asking for several things at once. Change the scene, or the colour, or the text. One per edit.
- Long copy in the image. Two to five words render better than a sentence. Add small print in an editor.
- Trusting the spelling. Read every word in the output, especially names and prices.
- Skipping the lock line. "Keep the label exactly as in the reference" is the cheapest insurance in the whole prompt.
What to do with the images
Static ads usually win on the first test, then fatigue. Make three scenes per product, run them against each other, and keep the winner. If you want more models to compare, read Nano Banana 2 for ads and GPT Image 2 for ads. To animate a winning still, see image to video AI.
Where Sprites fits
Prompts get you pictures. Sprites turns them into ads that run: it makes image ads and ad copy in chat, researches competitors' ads, and manages your Google and Meta accounts with every change held for your approval. The AI static ad generator is the quickest way to try it, and plans are on the pricing page, starting with a 7-day trial for $1.
Frequently asked questions
What is the best Nano Banana prompt for product photos?
Start with the subject, scene, light and a lock line. For example: Studio packshot of [product] on a pure white seamless background, soft even light, subtle contact shadow, keep the logo and label exactly as in the reference. Upload your real product photo as the reference.
How do I keep my logo from changing in Nano Banana?
Upload the product photo as a reference and add a lock line such as keep the logo and label exactly as in the reference. Change one thing per edit, and check the label at full size before using the image.
Can Nano Banana put text on an ad image?
Yes, if you put the exact words in quotation marks and say where they go. Keep it to two to five words and always read the spelling in the output. Add long copy and small print in an editor afterwards.
How do I make UGC-style product images with Nano Banana?
Describe a phone photo, not a studio shot: a casual selfie, slight motion blur, natural room light, a real person holding the product, 9:16 or 4:5. Imperfect framing is what makes it read as a creator post.
Should I write long or short Nano Banana prompts?
Short and structured beats long and vague. One sentence each for subject, scene, light, ad job and the lock line is enough. Add detail only after you see what the first result gets wrong.
What aspect ratio should I ask for?
Ask for the placement you will run: 1:1 or 4:5 for feed, 9:16 for Stories and Reels. Put the ratio in the prompt, and leave empty space where a headline will go.