The short answer
- Sprites has four plans: Build $99/mo ($66/mo billed yearly), Launch $495/mo ($335 yearly), Grow $985/mo ($670 yearly) and Scale, priced on a call.
- Build and Launch start with a 7-day trial for $1. The plan price begins on day 8.
- Plans scale with credits, seats and business profiles, never with your ad spend.
- Channels come with the tier: Build is Google or Meta, Launch is Google and Meta plus AEO, Grow adds Microsoft, LinkedIn, TikTok and Reddit.
Prices as listed on Sprites’ pricing page on November 9, 2026.
Sprites plans and prices
Yearly billing is the default on the pricing page, and it shows the yearly price as a monthly rate. Here is each plan both ways, with the yearly total.
| Plan | Monthly billing | Yearly billing | Yearly total | Saved vs monthly |
|---|---|---|---|---|
| Build | $99/mo | $66/mo | $792 | $396 |
| Launch | $495/mo | $335/mo | $4,020 | $1,920 |
| Grow | $985/mo | $670/mo | $8,040 | $3,780 |
| Scale | Custom | Custom | Custom | n/a |
The ad budget itself is not part of any plan. You keep paying Google, Meta and the other platforms directly for media, exactly as you do now.
What each plan includes
| Build | Launch | Grow | Scale | |
|---|---|---|---|---|
| Monthly credits | 4,000 | 12,000 | 120,000 | Unlimited |
| Seats | 1 | 2 | 5 | Unlimited |
| Business profiles | 1 | 1 | 3 | Unlimited |
| Ads agents | Choose 1: Google or Meta | Google and Meta | All 6 | All current and future |
| AEO agent | No | Yes | Yes | Yes |
| SEO article writer | No | Yes | Yes | Yes |
| Custom ad creative factory | No | Yes | Yes | Yes |
| Omni-channel budget optimization | No | Yes | Yes | Yes |
| Retargeting and audience builder | No | No | Yes | Yes |
| CRM integration (HubSpot, Salesforce, Zoho, Pipedrive) | No | No | Yes | Yes |
| API access | No | No | Yes | Yes |
| SSO, white-label AI agency, custom agents and workflows | No | No | No | Yes |
| Support | Slack or WhatsApp, AI strategist | Slack or WhatsApp, AI strategist, feature requests | Everything in Grow |
Every plan includes campaign analysis and creation, budget management, keyword research, the ads creator and graphic design tools, technical SEO audits, backlink analysis, AI visibility analysis, SEO keyword data and publishing to WordPress, Framer, Webflow, Shopify and Wix. Every plan also works from Claude, ChatGPT or Grok through the official Sprites MCP server.
Which plan to choose
The plans are a ladder of how much your team hands over.
- Build is for working alongside the agent with your hands on the wheel. One channel, one seat, and you review each move as it comes. Good for seeing what the agent does before you commit more to it.
- Launch is where Sprites tells teams to start when they are dropping an outside agency. It runs Google and Meta together, adds AEO, and carries whole workflows between check-ins rather than waiting on you for each step.
- Grow widens that to every channel: Microsoft, LinkedIn, TikTok and Reddit join Google and Meta, with five seats and three business profiles for a team running more than one product.
- Scale is for companies past product-market fit pushing hard on spend across several brands or regions, with unlimited credits, seats and profiles.
A B2B company that needs LinkedIn should go straight to Grow; it is the first plan with the LinkedIn agent.
How each plan is bought
| Plan | How you buy it |
|---|---|
| Build | Self-serve checkout, with the $1 trial |
| Launch | Self-serve checkout with the $1 trial, or book a demo |
| Grow | Through a demo for new visitors; existing customers can upgrade in the app |
| Scale | A conversation with the team |
How the $1 trial works
- Pick Build or Launch on the pricing page and start the trial. It costs $1.
- Connect your ad accounts, site and analytics.
- Run an audit and let the agent stage its first changes for approval.
- The plan price begins on day 8. Cancel from billing before then if it is not a fit.
Stores that install Sprites through the Shopify App Store are billed through Shopify instead. Their 7-day trial carries no $1 fee, and they cancel from the Shopify admin.
How credits work
Credits are the monthly work allowance. Every agent run spends credits, and bigger jobs, such as a full account audit or a batch of articles, spend more than a single budget change. The jump between plans is large on purpose: Grow carries ten times the credits of Launch because it runs six ad channels instead of two.
Customers notice the limit. One founder’s review on the reviews page reads: "It works really good, but man, you run out of credits quick." If you plan to run several Autopilots, write content weekly and manage more than one channel, budget for Launch or Grow rather than Build.
Sprites pricing vs an agency retainer
Agencies usually bill a flat monthly retainer, a percentage of ad spend, or both, and the fee rises as spend grows. Sprites does not: the plan price is the same whether you spend $5,000 or $50,000 a month on media.
A worked example. A team spends $20,000 a month on Google and Meta. An agency charging 15% of spend would bill $3,000 a month for management alone. Launch, billed yearly, is $335 a month for both channels plus AEO, and the team approves every change itself.
| Monthly ad spend | Agency at 15% of spend | Sprites Launch, yearly | Sprites Grow, yearly |
|---|---|---|---|
| $5,000 | $750 | $335 | $670 |
| $20,000 | $3,000 | $335 | $670 |
| $50,000 | $7,500 | $335 | $670 |
The percentage is illustrative; check it against the proposal you actually have. The point holds at any rate: an agency’s fee grows with your budget, and a Sprites plan does not. Customers describe the trade in their own words. "I told my marketing team: be ready, we will save 4,000 euros a month. We don’t need those freelancers," said one founding partner. Results from teams that switched are on the customers page.
What you give up is a human team doing the work end to end. With Sprites, someone on your side sets goals and approves changes. For an honest read on whether that suits you, see the Sprites AI review; if it does not, Sprites AI alternatives covers what to buy instead, and Is Sprites AI legit? covers the company facts.
Frequently asked questions
How much does Sprites AI cost?
Build is $99 a month or $66 a month billed yearly, Launch is $495 a month or $335 billed yearly, and Grow is $985 a month or $670 billed yearly. Scale is priced on a call. Ad spend is paid to the ad platforms separately.
Can I use Sprites AI without paying?
No. Every plan is paid. The entry point is a 7-day trial of Build or Launch for $1, and the plan price begins on day 8 unless you cancel from billing before then.
How does the Sprites $1 trial work?
Build and Launch start with a 7-day trial that costs $1. You connect your accounts, run an audit and see what the agent would change. The plan price begins on day 8, and you can cancel before then from billing.
What are Sprites credits?
Credits are the monthly work allowance on each plan: agent runs spend them, and bigger jobs spend more. Build includes 4,000 credits a month, Launch 12,000, Grow 120,000, and Scale is unlimited.
Does Sprites pricing depend on ad spend?
No. Plans scale with monthly credits, seats and business profiles, not with the ad spend you run through them. A team spending $5,000 a month and one spending $50,000 a month pay the same plan price.
Which Sprites plan includes LinkedIn Ads?
Grow, at $985 a month or $670 a month on yearly billing. Grow opens all six ads agents: Google, Meta, Microsoft, LinkedIn, TikTok and Reddit, plus AEO. Build and Launch cover Google and Meta only.
How much do you save with yearly billing?
About a third. Build costs $792 a year instead of $1,188, Launch $4,020 instead of $5,940, and Grow $8,040 instead of $11,820. The pricing page labels yearly billing as a 33% saving.