The short answer
- Triple Whale has a free plan, then three paid plans: Foundation, Automate and Enterprise.
- No paid price is published. Each is set by your brand’s annual GMV and the package, and quoted on a walkthrough.
- Your plan moves up a tier as revenue grows. Every paid plan includes unlimited users.
- If you want campaigns run rather than measured, Sprites is $66 a month billed yearly whatever your GMV.
Plans as listed on Triple Whale’s pricing page on October 4, 2026.
Triple Whale plans in 2026
Triple Whale reorganised its pricing around what Moby, its AI, does for you. The old ladder of fixed monthly prices is gone from the pricing page, so any article quoting a single dollar figure for a plan is describing either an old price or one brand’s quote.
| Plan | Price | What it adds |
|---|---|---|
| Free | $0 | One view of paid, owned, subscription and organic data; Triple Pixel with first and last click attribution; AI search mentions; Moby to try |
| Foundation | By annual GMV | Multi-touch attribution and measurement; Moby as a real-time analyst |
| Automate | By annual GMV | Moby acting on your ad accounts; scheduled reports and checks; creative variations from winning ads; landing pages; more Moby capacity |
| Enterprise | By annual GMV | Unified measurement and AI orchestration at scale, with MMM and incrementality; retail data from Walmart, Target, Sephora and others; SOC 2 Type 2 |
Retention, segment syncing to advertising and retention platforms, is a paid add-on on Foundation and included on Automate and Enterprise.
How Triple Whale pricing works
Two inputs set the bill: the package and your brand’s annual GMV. The pricing page shows the figure for your revenue tier, and sales confirms it on a walkthrough. Three consequences follow.
- The bill follows your revenue, not your usage. A store that doubles its GMV moves to the next tier, even if it uses Triple Whale exactly as before.
- Annual prepay locks the tier. Paying yearly holds your price for the year as you grow, which is the main reason to choose it.
- Seats are not the cost. Unlimited users on every paid plan means adding your agency or a new hire costs nothing extra.
Is Triple Whale worth it?
It depends on what you are buying. Triple Whale is strongest as a measurement system for a Shopify brand: a first-party pixel, multi-touch attribution and, on Enterprise, MMM and incrementality, with Moby answering questions on top of the data. If attribution is the decision you keep getting wrong, that is worth paying for.
It is a weaker buy if the bottleneck is doing the work. Moby acts on paid media only from Automate up, and the price of that capability still rises with your GMV. Teams whose problem is that nobody has time to rebuild the Google campaigns, refresh the Meta creative and publish the SEO pages are paying a revenue-indexed price for a better view of a backlog.
If the price is the problem
- Sprites is an AI marketing agent rather than an attribution platform. It reads your ad accounts, Shopify and Google Analytics 4, then launches and edits campaigns on Google Ads, Meta, Microsoft, LinkedIn, Reddit and TikTok, writes creative and SEO pages, and holds every change for your approval. Build is $66 a month billed yearly ($99 monthly), Launch $495 and Grow $985, and none of them change with your GMV. It does not run a pixel or a multi-touch model.
- Northbeam publishes its prices: Starter from $1,500, then $3,500 a month for brands spending up to $500K a month on ads. It is the closest like-for-like if attribution is what you need.
- Polar Analytics and Cometly quote on request. Polar is a Shopify analytics and attribution dashboard; Cometly attributes ad spend through to pipeline for B2B and lead-gen.
The longer list, with what each one is best for, is on Triple Whale alternatives, and the attribution head-to-head is in Northbeam vs Triple Whale.
Before you book the walkthrough
Know three numbers: your trailing twelve-month GMV, the GMV you expect at renewal, and the hours your team spends each week acting on reports. The first two decide the Triple Whale quote. The third decides whether a measurement tool or an agent that does the work is the better buy.
Triple Whale pricing questions
How much does Triple Whale cost?
Triple Whale has a free plan. Its paid plans, Foundation, Automate and Enterprise, have no published price: each is set by your brand’s annual GMV and the package you choose, and shown on a walkthrough with sales. Every paid plan includes unlimited users.
Does Triple Whale have a free plan?
Yes. The free plan brings paid, owned, subscription and organic data into one view, includes the Triple Pixel with first and last click attribution, tracks how your brand shows up in AI search, and lets you try Moby AI.
Why does Triple Whale not publish prices?
Because the price depends on your revenue. Triple Whale sets each paid plan by annual GMV, so the same package costs a $2M store less than a $20M one, and the number is quoted once sales knows your tier.
What happens to my Triple Whale price when revenue grows?
You move up to the plan for your new revenue tier automatically, with notice. On an annual prepaid plan the tier is locked for the year even as you grow.
What is the difference between Foundation and Automate?
Foundation is measurement: multi-touch attribution and Moby as an analyst that answers questions. Automate adds Moby acting on your ad accounts, scheduled reports and checks, creative variations from your winning ads, and landing pages, with more Moby capacity.
Is there a cheaper alternative to Triple Whale?
Sprites is $66 a month billed yearly, or $99 monthly, and its price does not move with your GMV. It is an AI marketing agent rather than an attribution platform: it runs Google Ads, Meta, Microsoft, LinkedIn, Reddit, TikTok and SEO, with every change held for your approval. Plans start with a 7-day trial for $1.