Sprites drafts posts in your brand tone, researches the companies you want to reach, and runs the LinkedIn Ads campaign. Posting and connecting stay in your hands.
LinkedIn
Trusted by 200+ marketing teams
Tools that promise to automate LinkedIn usually mean bots that post, search and send connection requests from your account, which is exactly what LinkedIn bans and what gets accounts restricted. Sprites does not do any of that. It is an AI ads agent, and on LinkedIn it does three things well: it writes posts and message ad copy in your brand tone, it researches the companies and people who fit your ICP through web research, and it builds and runs LinkedIn Ads campaigns through the official LinkedIn API.
The result is a B2B channel you can run in-house without a ghostwriter, an SDR tool and an agency. You paste the post, you send the connection request, and Sprites handles the writing, the research and the paid campaigns, with every ad staged for your approval before it spends.
Sprites reads your website, past posts and brand kit to learn how you write, and takes your ICP as a description: industries, company size, regions, the titles you sell to and the problem you solve for them.
Sprites drafts posts with a distinct hook each, and researches target companies from public web sources: what they do, recent news, likely priorities, and the angle that fits your pitch. You post and reach out yourself.
Sprites writes message ad and sponsored content copy for each funnel stage, builds the LinkedIn Ads campaign with targeting by title, industry and company size, and launches once you approve.
A clear split, so nothing touches your LinkedIn account except you.
| Task | What Sprites does | What you do |
|---|---|---|
| Posts | Writes posts in your brand tone with hooks, formats (text, carousel outline, poll) and a posting cadence for the month. | Paste and publish from your own profile or page. |
| Company and ICP research | Researches target companies and roles from the open web: what they sell, recent news, hiring signals, and the angle for your message. | Choose who to reach out to and send the note yourself. |
| Message ad copy | Drafts message ad and conversation ad copy tailored to your ICP and each funnel stage, with subject lines and calls to action. | Approve the copy before it goes into a campaign. |
| LinkedIn Ads | Builds campaigns, audiences and ads through the LinkedIn API, reviews performance, and proposes budget and creative changes. | Approve every change before it reaches the account. |
Sprites never logs into your LinkedIn profile. It does not schedule or publish posts, run searches inside LinkedIn, scrape profiles, or send connection requests and messages on your behalf. Those actions break LinkedIn's terms and put the account of the person doing the selling at risk, which is a bad trade for a few saved clicks. The only LinkedIn system Sprites connects to is LinkedIn Ads, through the official partner API, where automation is expected.
Generic AI LinkedIn posts are easy to spot. Sprites avoids them by writing from your material: your product, your customers' words, your point of view on the market, and the way you already write. Each draft gets a different hook type, because the first line decides whether anyone expands the post. Ask for a month and you get a mix: a strong opinion, a customer story, a how-to, a contrarian take, a numbers post, with a carousel outline or poll where the format fits.
When you want to know who to talk to at a company and what they care about, Sprites uses web research rather than LinkedIn search: company sites, news, job postings, funding announcements, reviews and public filings. Give it an ICP and a list of accounts, or ask it to find accounts that match, and it returns a briefing per company with the pain point your product addresses and a suggested opening line for your message. The connection request generator template turns that into a note you can send yourself.
The paid side is where Sprites operates the account. It drafts message ad and sponsored content copy tailored to your ICP and funnel stage, builds the campaign with targeting by job title, function, industry and company size, sets a budget, and stages it for approval. After launch it reviews performance, tells you which audiences and ads are producing leads at an acceptable cost, and proposes the next changes. Everything runs through the official LinkedIn Ads API, and nothing changes in the account until you approve it.
Each one opens in Sprites with the prompt pre-filled. Writing and research need nothing connected; connect LinkedIn Ads to launch.
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
CEO · Coplay
No. Sprites writes the posts; you publish them from your own profile or company page. It never connects to your personal LinkedIn account, which keeps you inside LinkedIn's terms and keeps your account safe. The only LinkedIn connection it holds is LinkedIn Ads.
No. Sprites does not automate LinkedIn search, profile visits, connection requests or messages. It researches companies and roles from public web sources instead and drafts the note for you to send. Automated LinkedIn actions get accounts restricted, so Sprites does not offer them.
Yes, if you give it your material. Sprites learns tone from your website, past posts and brand kit, follows rules you set about claims and phrasing, and writes from your own product and customer stories rather than generic advice. Every draft is editable before you post it.
Sprites builds and manages campaigns through the official LinkedIn Ads API: message ads, sponsored content, audiences by title, industry and company size, budgets and bids. It drafts the copy per funnel stage, stages the campaign for your approval, then reviews performance and proposes changes.
Yes. Sprites ships an official MCP server, so you can ask Claude, ChatGPT, Grok or any MCP-compatible assistant to write LinkedIn posts, research accounts and run LinkedIn Ads with the same connected accounts and approval gates as the Sprites app.
For most B2B teams, yes; that is what customers use it for. The writing, the account research and the paid campaigns are the work an agency retainer and a ghostwriter cover, and Sprites does them in-house with your approval. Your team keeps the relationships and presses publish.
