ROI calculator for marketing leaders

What is your marketing really costing you?

Put in your own numbers. See what running ads and SEO in-house with Sprites returns each month, and how fast it pays for itself.

Your numbers

Click any orange number to change it. The example figures are placeholders, not a customer’s.

We spend $ a month on ads and pay $ in agency and consultant fees. Our team spends hours a week on ads and SEO, at about $ an hour.

We’d stop paying the agency and consultants

Your assumptions

Your estimates

Ad spend you’d stop wasting8%

Budget going to search terms, placements and audiences that don’t convert. Your first Sprites audit puts a real number on this.

Share of team hours Sprites takes on60%

Reporting, audits, bid and budget changes, new ad copy and briefs. Your team still reviews and approves every change.

Where the money goes

Monthly cost of running marketing, today and with Sprites, drawn to the same scale.

Agency and consultantsTeam timeWasted spendSprites plan

Today$11,820

With Sprites$2,753

What teams have seen

Results reported by the customers named.

68% lower CPL in 6 weeks

after pulling LinkedIn and Meta ABM in-house from two agencies

Rehive · Fintech

Never ran ads before. +40% signups in month one.

Meta, Google, and TikTok launched simultaneously by a non-marketer

Remio · Gaming

Fired 3 agencies. In-housed everything.

SEO, Google Ads, and LinkedIn now run entirely through Sprites

Startup Science · B2B SaaS

One marketer. Four channels. Zero consultants.

LinkedIn, Meta, Google, and SEO — running without new headcount

Iris Finance · Fintech

Sprites is the operating layer for our ads and SEO. One person runs the whole stack. We stopped hiring consultants and stopped apologizing for our pipeline.

Jasmine Jordan · Head of Marketing, Iris Finance

How this is calculated

Every figure comes from the numbers above.

Agency fees you stop payingagency and consultant fees

Counted only when the switch is on.

Wasted ad spend cutmonthly ad spend × % you’d stop wasting

Your estimate until the first audit measures it.

Team time freedhours a week × 4.33 × hourly cost × % Sprites takes on

The value of the hours back, not a headcount cut.

Back every monththe three above − Sprites plan

Pays for itself = plan price ÷ daily savings. Scale is quoted to your spend.

Swap the estimates for your real numbers.

Start the trial and connect your accounts: Sprites runs the first audit on your real numbers and shows you the spend that isn’t converting.

Start 7-day trial Or book a walkthrough