Updated as of November 11, 2026
“Switching is easy”
“Get the New Samsung Galaxy S26 Ultra for $0, and we’ll also pay off your existing phone bill up to $800/line.ve”
AT&T offers a Samsung Galaxy S26 Ultra for $0 and says it will pay off an existing phone bill up to $800 per line. The copy targets the expense that can keep a customer from switching.
Copy this: Address the existing bill when it is the obstacle to switching.