Updated as of November 11, 2026
“Exclusive Alumni SQE Discounts”
“Did you know BARBRI partners with numerous UK and international universities? If you’re an alum, you could be eligible for a discount on your SQE1 prep. High-qu…”
This SQE prep ad asks alumni whether a university partnership could make them eligible for a discount. It gives graduates a personal reason to learn more, though the offer concerns SQE1 rather than the U.S. bar exam.
Copy this: Use an eligibility question to make a discount feel relevant to the right buyer.