The short answer
- $129/mo Core, $479/mo Plus, $959/mo Business, billed annually. Enterprise on request.
- The gate is connected ad spend — $500K/mo on Core, $1M on Plus, uncapped on Business — not your team size.
- Extra seats are $20 each. Annual billing saves about 20%.
- MCP access (using Atria inside Claude or ChatGPT) is capped at 600 calls on Core, unlimited above it.
Prices read from tryatria.com in September 2026.
The ladder
| Plan | Annual /mo | AI credits | Ad spend analysed | Seats | MCP |
|---|---|---|---|---|---|
| Core | $129 | 4,000 | $500K/mo | 5 | 600 calls |
| Plus | $479 | 10,000 | $1M/mo | 8 | Unlimited |
| Business | $959 | 25,000 | Unlimited | 15 | Unlimited |
| Enterprise | Custom | ||||
Priced on your spend, not your headcount
Most tools in this category charge per seat. Atria charges for how much connected ad spend it will analyse, which means the tier you need is decided by the accounts you plug in. A three-person team running $1.2M a month lands on Business; a ten-person team running $300K sits on Core.
Worth checking before you buy: add up the monthly spend across every account you would connect, not the one you care about most.
How they sell it
Atria's Meta account opened in July 2026 and every ad in it is still running — all of it free to browse in the Sprites ads library. The creative is unusually direct about the pitch:
See all of Atria's ads → Their Google account is the older and larger channel, running since September 2025.
Atria vs Foreplay on price
| Atria | Foreplay | |
|---|---|---|
| Entry | $129/mo | $59/mo |
| Top self-serve | $959/mo | $459/mo |
| Extra seat | $20 | $20 |
| Priced on | Connected ad spend + credits | Seats + tracked brands |
| Free trial | Free start, credit offers in-ad | 7 days, no card |
They are not the same product — Atria connects accounts and generates creative, Foreplay organises and briefs it — but they are sold to the same buyer, and the gap between $59 and $129 is each company's statement about what that buyer wants.
Neither one runs the campaign. Sprites starts at $66/mo billed yearly and goes past both: it reads your Meta, Google and LinkedIn ad accounts, proposes the change and makes it once you approve it, so the research ends in a launched, optimised campaign rather than a brief.
Before you pick
- Atria alternatives — including the tools that launch what they research.
- Foreplay pricing — the cheaper swipe-file option, in full.
- The Sprites ads library — every creative both of them run, no login. Start with Foreplay's.
- Sprites — the tool that launches what the research finds, across Meta, Google and LinkedIn.