42 Claude Marketing Prompts for Ads, SEO, Content, Research and Reporting (2026)

Three rules make every prompt here work better. Put your brand voice, product facts and banned claims in a Claude Project so each chat starts with them. Paste real data instead of asking Claude to recall it. Name the format you want back. The wider picture of how marketers use Claude, from Projects to connectors, is in Claude for marketing.

Paid ads prompts

Full walkthroughs of these are in Claude for Google Ads and Claude for Meta ads.

1. Search terms waste. When to use it: monthly, on any Google Ads account with broad or phrase match.

Search terms report attached, target CPA $[X]. List terms that spent over 2x
target CPA with zero conversions, grouped by theme, with a negative match type
for each. Then list converting terms that are not yet keywords.

2. Negative collision check. When to use it: before you upload any negative list.

Active keywords and proposed negatives attached. Flag every negative that
would block an active keyword or a converting search term.

3. RSA from a landing page. When to use it: launching or refreshing a Search ad group.

Landing page text below. Write 15 headlines (30 characters max) and 4
descriptions (90 max) with a character count after each. Facts from the page only.

4. Budget pacing. When to use it: mid-month, every month.

Monthly budget $[X], day [N] of [M], spend to date by campaign below. Show pace
%, the daily budget that lands on target, and flag anything over 110% or under 90%.

5. Creative fatigue. When to use it: weekly on Meta or TikTok accounts.

Daily ad-level data attached. For each ad, find the first day CTR fell 25%+
below its first-week average for 3+ days, and the frequency that day.

6. Angle expansion. When to use it: when one ad is winning and you need more like it.

Our 3 best ads with results below. Write 9 variations: 3 on the winning angle,
6 on two untested angles our product facts support. Hook in the first line.

7. Audience test plan. When to use it: starting a new account or a new product.

Customer description and first-party lists below. Propose 3 ad sets with
audiences, exclusions so they do not overlap, and the result that ends each test.

8. Competitor ad angles. When to use it: before a creative sprint.

Competitor ads pasted below. List repeated angles, offers and formats, and
one angle none of them uses that our facts support.

9. Landing page match. When to use it: when CTR is fine and conversion rate is not.

Ad copy and landing page text below. List every promise in the ad that the
page does not repeat above the fold, and rewrite the hero to match.

SEO prompts

Each of these is expanded, with sample output, in Claude SEO.

10. Keyword clustering. When to use it: planning a content quarter.

Keyword list with volumes attached. Cluster by intent, name a primary keyword
and page type per cluster, flag clusters where two of our URLs rank. Use only
numbers in the file.

11. Content brief. When to use it: before any new article.

Search the web for "[query]" and read the top 5 results. Brief: intent,
must-cover questions, gaps none cover, H2 outline, title and meta.

12. Content refresh. When to use it: on pages that slipped in rankings.

Our article and the current top result below. What to add, cut and rewrite
to beat it, keeping sections that already earn traffic.

13. On-page audit. When to use it: on any page that ranks 8 to 20.

Page HTML below, target query "[query]". Table of issues: where, severity,
exact fix. Title, H1, intent match, first 100 words, subtopics, links, schema.

14. Internal links. When to use it: every time you publish.

Sitemap URLs with titles and the new article below. 5 to 8 outbound links
(sentence, anchor, URL) and 5 existing pages that should link in.

15. Low-CTR titles. When to use it: monthly, from Search Console data.

Pages with impressions, CTR, title and meta attached. Rewrite title and meta
for the 10 with the most impressions and the lowest CTR. 60 and 155 characters.

16. Schema. When to use it: on FAQ, product and how-to pages.

Write JSON-LD (Article and FAQPage) for the page below, using only text
visible on the page. List any required property you could not fill.

17. AI answer paragraph. When to use it: for pages you want quoted in AI answers.

For "[query]", write a 40 to 60 word answer that leads with the answer and
includes one concrete number. Then the H2 it sits under.

Content prompts

18. Repurpose a long piece. When to use it: after every webinar, podcast or long post.

Transcript below. Turn it into a blog outline, 5 LinkedIn posts, 3 short video
hooks and one email. Quote the speaker; invent nothing.

19. Cut by 30%. When to use it: on any landing page or email that runs long.

Cut this by 30% without losing any product fact, number or proof point.
Show what you removed.

20. Voice match. When to use it: when a draft does not sound like you.

Three samples of our writing and a draft below. List 5 differences in voice,
then rewrite the draft to match the samples.

21. Headline set. When to use it: before publishing anything.

Write 10 headlines for this article: 3 benefit, 3 number-led, 2 question,
2 contrarian. Under 70 characters.

22. Email sequence. When to use it: for a new lead magnet or trial.

Lead magnet and product facts below. Write a 4-email sequence: deliver, teach,
proof, offer. Subject lines under 45 characters. One CTA each.

23. Social calendar. When to use it: monthly.

Our launches and themes for [month] below. A 4-week LinkedIn and Instagram
calendar: post idea, format, hook line, and which launch it supports.

24. Case study from notes. When to use it: after a customer call.

Call notes below. Write a 400-word case study: problem, what they tried,
what changed, the result in their numbers. Flag any number to confirm.

Research prompts

25. Review mining. When to use it: before writing positioning or ads.

500 reviews attached. Top 10 purchase reasons and top 10 hesitations, each
with a quote. One page-copy line answering each hesitation.

26. Competitor pricing table. When to use it: quarterly.

Search the web for the pricing pages of [A], [B] and [C]. Table of plans,
prices and limits, with the source page named for each row.

27. Positioning gaps. When to use it: when every competitor sounds the same.

Homepage copy from 4 competitors below. The claim each one leads with, the
proof each uses, and 2 positions none of them occupies.

28. ICP from closed deals. When to use it: once you have 20+ customers.

Closed-won deals with industry, size, source and cycle length attached.
Describe the 2 best-fit segments and what they have in common.

29. Survey analysis. When to use it: after any customer survey.

Survey export attached. Themes in the open answers with counts and quotes,
and the 3 findings that should change what we do.

30. Interview guide. When to use it: before customer interviews.

Write a 30-minute interview guide on why customers switched to us.
Open questions only, no leading questions, with follow-up probes.

31. Persona objections. When to use it: before a sales page or demo deck.

For a [role] at a [company type] evaluating [product], list the 10
objections they raise in order of how often, with the evidence that answers each.

Reporting prompts

Analytics-specific prompts, including GA4 funnels and channel attribution, are in Claude and Google Analytics.

32. Weekly channel summary. When to use it: every Monday.

Last week and the week before for each channel attached. 5 bullets: what moved,
by how much, the likely cause, and the one action. Numbers from the file only.

33. Explain a drop. When to use it: when a key metric falls.

Conversions fell [X]% week over week. Data by channel, device and landing page
attached. Find the breakdown that explains most of the drop and state its share.

34. Platform vs analytics. When to use it: when Google Ads, Meta and GA4 disagree.

Conversions per channel from each ad platform and from GA4 attached. Table
the gaps and the usual reasons for each (attribution window, model, tracking).

35. Board slide. When to use it: monthly or quarterly.

Monthly marketing numbers attached. One slide: 3 headline numbers, one chart
description, what worked, what did not, the plan. Plain language.

36. Anomaly scan. When to use it: on any daily export.

Daily data by campaign for 60 days attached. List days where any metric moved
more than 2 standard deviations from its 14-day average, and the likely cause.

37. Spreadsheet to deck. When to use it: when a report has to be presented.

Create a 5-slide PowerPoint from the attached data: one chart per channel,
a summary slide and a next-steps slide.

Strategy prompts

38. Budget split. When to use it: planning a quarter.

Spend, conversions and CPA by channel for 90 days attached, total budget $[X].
Propose a split that improves blended CPA, with the assumption behind each move.

39. Test backlog. When to use it: when the team runs out of ideas.

Our funnel numbers by stage attached. 15 tests ranked by expected impact and
effort, each with the metric it moves and how long it needs.

40. Launch plan. When to use it: four weeks before any launch.

Product launch on [date], audience and channels below. A week-by-week plan:
owned, paid and partner tasks, with the message for each week.

41. Channel fit. When to use it: before adding a new channel.

Our product, price and buyer below. Score Google, Meta, LinkedIn, TikTok and
Reddit for fit, with the reason and the smallest test that would prove it.

42. One-page strategy. When to use it: when a plan is too long to read.

Our marketing plan below. Rewrite it as one page: goal, 3 bets, what we stop
doing, and the number we report weekly.

Make the good ones repeatable

Once a prompt earns its place, stop retyping it. Save it in the project instructions, or turn it into a Claude Skill: a packaged set of instructions Claude loads when the task comes up. Anthropic's help center says Skills are available on Free, Pro, Max, Ultra, Team and Enterprise plans with code execution turned on. How to build marketing Skills is covered in Claude marketing skills, and running prompts like these from the terminal in Claude Code for marketing.

Where Sprites fits

Every ads, SEO and reporting prompt above starts with "attached". Sprites, an official MCP connector for Claude, replaces the attachment with the live account: Claude asks, Sprites reads Google Ads, Meta, LinkedIn, TikTok, Reddit, GA4 or Search Console itself, and any change it recommends comes back as an approval card that applies only when you click it. Prompts you run weekly can be scheduled so they arrive without anyone opening a chat.

Claude marketing prompt questions

How do I use Claude for marketing?

Set up a Claude Project with your brand voice, product facts and claims you cannot make. Then use prompts that name the job, give Claude the data to work from and specify the output format. For live ad and SEO accounts, connect Claude through an MCP connector.

What are the best Claude prompts for marketing?

The highest-value prompts work on your own data: search terms waste, creative fatigue, budget pacing, keyword clustering, content briefs from the top-ranking pages, review mining and a weekly channel summary. Each tells Claude what to analyze and what format to return.

How do I stop Claude inventing numbers in marketing work?

Paste the real data and add a line such as "use only the numbers in the file, and say when something is missing." Ask Claude to quote the rows behind each figure, and spot-check two of them before sharing the output.

Should I save Claude prompts as Skills?

Save a prompt as a Skill once you run it often and the steps stay the same. A Skill packages the instructions so Claude loads them when the task comes up. Anthropic says Skills are available on all Claude plans with code execution turned on.

Can Claude run these prompts on live ad accounts?

Yes, with a connector. Claude reaches ad and analytics accounts through MCP connectors. Sprites connects Google Ads, Meta, LinkedIn, TikTok, Reddit, GA4 and Search Console, and holds every change it proposes for your approval.