The short answer
- Opteo costs $129, $249 or $499 a month on its Basic, Professional and Agency plans, with Enterprise priced on a call.
- Each plan caps two things: the number of Google Ads accounts and their total monthly spend. Whichever you hit first sets your plan.
- There is a 14-day trial, and annual billing takes two months off.
- All plans cover Google Ads only.
Prices as listed on Opteo's pricing page on November 9, 2026.
Opteo plans and prices
| Basic | Professional | Agency | Enterprise | |
|---|---|---|---|---|
| Price | $129/mo | $249/mo | $499/mo | Custom |
| Google Ads accounts | 10 | 25 | 75 | Custom |
| Monthly spend covered | $25,000 | $100,000 | $250,000 | Custom |
| Data refresh | Every 24 hours | Every 12 hours | Every 12 hours | Every 6 hours |
| Support | Live chat | Priority | Priority | Account manager |
| Google Ads reports | Yes | Yes | Yes | Yes |
| How to start | 14-day trial | 14-day trial | 14-day trial | Book a call |
Every plan gets the same product: Improvements, performance monitoring, budget tracking, reports, the Scorecard and alerts. What changes is how many accounts you can connect, how much spend they carry, how often Opteo refreshes the data, and the support you get. If you spend more than $250,000 a month, Opteo quotes Enterprise with training and onboarding help.
The two limits, and which one bites
Opteo prices on two caps at once. "Spend" is the total monthly spend of every account you connect, so two accounts at $10,000 each count as $20,000. You need the plan that covers both your account count and that total.
- Brands usually have one or two accounts, so spend decides. Above $25,000 a month you are on Professional; above $100,000, Agency.
- Agencies usually have many small accounts, so the count decides. The eleventh client moves you to Professional; the twenty-sixth, to Agency.
Because you choose which accounts and MCCs to connect, you can keep a dormant client or a test account out of the total.
Five accounts, five bills
| Setup | Accounts | Monthly spend | Plan | Price | As share of spend |
|---|---|---|---|---|---|
| Local service business | 1 | $5,000 | Basic | $129 | 2.6% |
| DTC brand | 2 | $40,000 | Professional, by spend | $249 | 0.6% |
| Small agency | 12 | $60,000 | Professional, by accounts | $249 | 0.4% |
| Growing agency | 30 | $90,000 | Agency, by accounts | $499 | 0.6% |
| Large agency | 60 | $300,000 | Enterprise, by spend | Custom | Not published |
Two patterns stand out. Opteo's cost as a share of spend falls fast as accounts grow, to well under 1% for most agencies. And the jump between plans is steep at the edges: an agency with 26 small accounts pays the same $499 as one with 75.
What each plan costs per account and per $1,000 of spend
Filled to its limits, each plan gets cheaper per unit as you move up. This is the useful view for an agency deciding whether to consolidate clients onto one Opteo login.
| Plan | Per account, at the account cap | Per $1,000 of spend, at the spend cap |
|---|---|---|
| Basic | $12.90 | $5.16 |
| Professional | $9.96 | $2.49 |
| Agency | $6.65 | $2.00 |
The flip side is the cost of an empty plan. An agency that just crossed 25 accounts pays $499 for capacity it uses a third of. Before moving up, check three things:
- Is every connected account still active? Disconnect paused clients to stay under the cap.
- Is the move driven by accounts or by spend? A brand with one account past $100,000 a month lands on the 75-account Agency plan to cover a single account. Opteo's FAQ invites you to email support for a plan tailored to your needs; ask before you upgrade.
- Do you need the faster refresh? Professional and Agency refresh every 12 hours instead of 24, which matters most for accounts that spend fast.
Annual billing, the trial and refunds
- Annual billing. Opteo gives a two-month discount on yearly billing, arranged by email with support. At list prices that is about $1,290 a year for Basic, $2,490 for Professional and $4,990 for Agency.
- Trial. 14 days. Signup asks for a plan, a Google Ads connection and a payment method.
- Refunds. If you are dissatisfied for any reason, Opteo says it will refund your most recent invoice.
- Google Ad Grants. Nonprofits on Grants can get a discount case by case through support chat.
What the pricing page does not say
Three questions the page leaves open, worth asking support before you sign up. First, what happens in a month when connected spend runs over your plan's cap, whether Opteo prompts an upgrade or bills the difference. Second, whether there is any limit on team members; the page lists none. Third, how the two-month annual discount applies to Enterprise. None of these change the list prices above, but each can change the bill for an agency that is growing quickly.
What the price buys, and what it does not
Opteo is a recommendation tool. The price buys the analysis: 40+ types of Improvement, each backed by the data, ready to push in a click. It does not buy the hour a week someone spends reviewing and pushing them, and it does not cover Meta, Microsoft, LinkedIn or any channel beyond Google Ads. The Opteo review covers what the Improvements do and where they stop.
Against the alternatives: Ryze AI starts lower, at $89 a month, and acts in your accounts itself across more platforms (see Ryze AI pricing). groas is a done-for-you service quoted on a call (see groas pricing). For agencies weighing the tool cost against client fees, PPC management software for agencies lays out the options.
Where Sprites fits
Sprites costs more than Opteo for a Google-only portfolio, and is built for a different job: an agent that does the work across channels, with every change still held for your approval. Build is $99 a month, or $66 a month billed yearly, for one of Google or Meta; Launch, $495, covers both plus AEO; Grow, $985, adds Microsoft, LinkedIn, TikTok and Reddit. None of the plans is capped by your ad spend. Plans are on the pricing page.
Opteo pricing questions
How much does Opteo cost?
Opteo has three self-serve plans: Basic at $129 a month for up to 10 accounts and $25,000 of monthly spend, Professional at $249 for 25 accounts and $100,000, and Agency at $499 for 75 accounts and $250,000. Enterprise is priced on a call for anything larger.
Does Opteo have a free trial?
Yes. Opteo offers a 14-day free trial on its self-serve plans. You choose a plan, connect Google Ads and add a payment method at signup. Enterprise starts with a call instead of a trial.
What counts as spend in Opteo pricing?
Spend is the total monthly ad spend of every Google Ads account you connect to Opteo. Two accounts spending $10,000 a month each count as $20,000. You choose which accounts and MCCs to connect, so you control the total.
Does Opteo offer annual billing?
Yes. Opteo gives a two-month discount on accounts billed yearly, arranged by emailing its support team. At list prices that is roughly $1,290 a year for Basic, $2,490 for Professional and $4,990 for Agency.
Does Opteo offer refunds or discounts?
Opteo says it will refund your most recent invoice if you are dissatisfied for any reason. It also supports Google Ad Grants clients with a discount on a case-by-case basis, arranged through its support chat.
Which Opteo plan do I need?
Take whichever plan covers both your number of Google Ads accounts and your total monthly spend; the tighter limit decides. One brand account at $40,000 a month needs Professional because of spend, while 30 small client accounts totalling $60,000 need Agency because of the account count.