Updated as of November 11, 2026
“Somerset”
“Detroit, we've got classic staples on deck seven days a week in Somerset. Swing by, grab a drink, and hang with one of our stylists.”
The ad tells Detroit shoppers that classic staples are available in Somerset and invites them to meet a stylist. That local service gives the Shop now call to action a more personal reason to act.
Copy this: Pair a local collection message with the help available in store.