Updated as of November 11, 2026
“Extra 25% Off Sale Styles”
“Enjoy an extra 25% off sale styles during our Friends & Family Event. Shop today. Exclusions apply. Ends 10/26. #IWearCallaway”
This video promotes sale styles rather than a bucket hat. The headline and copy lead with an extra 25% off and prompt shoppers to act through Shop now.
Copy this: State the sale offer plainly when promotion is the main reason to shop.