Updated as of November 15, 2026
51,396 ads from 11 chess academies in the Meta Ad Library, 6,868 running now.
11 chess academies have 51,396 ads in the Meta Ad Library between them, and 6,868 of those were running when we read it on November 14, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Chess academies sell more than the game, framing lessons as focus, patience and problem-solving for kids, and nearly all of them offer a free demo or trial class, sometimes with a month free or a half-price deal.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Upstep Academy | 506 | 246 | 6 |
| Chessbrainz Chess Academy | 351 | 57 | 6 |
| EmberKids Chess Academy | 4 | 4 | 4 |
Meta Ad Library, read November 14, 2026. Library and active counts are Meta’s own.
Single image leads at 46 percent of the 48 creatives read here, with video at 33 percent and carousel at 21. Sign up carries 31 percent of the calls to action.
The median creative here ran 20 days and the longest was still up at 371. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Chess lessons video ads · Chess lessons static ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
International Chess Academy is your premier local chess school.International Chess Academy · running 371 days
Step Inside Park Slope’s Chess ClubStory Time Chess · running 86 days
Bring Chess Class Home | FREE Demo ClassUpstep Academy · running 70 days
1 MONT FREE!! LIMITED SLOTS!EmberKids Chess Academy · running 60 days
Chess Classes for Ages 7-16 in San Jose ♟️Elite Zone Fencing Academy · running 57 days
Stop Jumping Between Random Chess LessonsSkool · running 56 days
0 percent of these ads open with a question, 27 percent put a number in the first line, and 6 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+51,384 more chess lessons ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 19 percent of the chess lessons ads here lead with something free to start.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category single-image ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Sign up" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median chess lessons ad here stayed up 20 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 48 creatives. Meta lists 51,396 for these advertisers, and 6,868 are running right now. Sprites' proprietary marketing agent reads every chess lessons ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.