Updated as of November 11, 2026
“Your Smile is Your Strength”
“When does your resilience show up? In the small moments of life that sometimes matter most. #YourSmileIsYourStrength”
Colgate uses a resilience message to connect a smile with meaningful everyday moments. “Learn more” fits the broad brand message, though the copy does not make an electric toothbrush claim.
Copy this: Use an emotional idea only when it clearly serves the product being promoted.