Updated as of November 15, 2026
426 ads from 12 firearms training providers in the Meta Ad Library, 408 running now.
12 firearms training providers have 426 ads in the Meta Ad Library between them, and 408 of those were running when we read it on November 14, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Concealed carry class ads lead with a low flat price like $19.99 or $30, name the state and town, and give a specific class date and location so a first-time buyer can sign up in one step, often with reassurance for beginners.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Focused Fire Training | 31 | 17 | 6 |
| Chandler's Firearms Training | 12 | 11 | 6 |
| Armed Self Defense Institute | 271 | 271 | 6 |
Meta Ad Library, read November 14, 2026. Library and active counts are Meta’s own.
Single image leads at 58 percent of the 50 creatives read here, with video at 30 percent and carousel at 12. Apply now carries 14 percent of the calls to action.
The median creative here ran 22 days and the longest was still up at 926. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Concealed carry class video ads · Concealed carry class static ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Firearm TrainingTCP Black Shield · running 926 days
Protect Yourself & Your Loved Ones!Towo Solutions · running 620 days
Sign up for a class today!Concealed Carry Classes of Denver · running 524 days
JM Training- Bourbonnais, IL Defensive Shooting & Tactics- Now OpenJM Training · running 177 days
Shop Now!Concealed Carry SC · running 145 days
Firearms Training North Carolina | Derek Arms Academy – Charlotte, NCDerek Arms · running 79 days
8 percent of these ads open with a question, 18 percent put a number in the first line, and 6 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+414 more concealed carry class ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 28 percent of the concealed carry class ads here lead with a price in the ad.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category single-image ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Apply now" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median concealed carry class ad here stayed up 22 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 50 creatives. Meta lists 426 for these advertisers, and 408 are running right now. Sprites' proprietary marketing agent reads every concealed carry class ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.