Updated as of November 11, 2026
“Shocker: Free Isn't Free”
“Big Wireless isn't just gonna give things away for free. That 'free' iPhone 17 could cost you $1K or more. Get the facts first...”
Consumer Cellular challenges the price behind a supposedly free iPhone 17 and tells buyers to get the facts. The hook appeals to shoppers comparing the total cost of carrier deals.
Copy this: Challenge a common offer by naming the cost buyers may overlook.